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Docs/Tools/create_bombora_audience

create_bombora_audience

Create Bombora buyer intent audiences on the Metadata platform.

Writes audiences

Creates or changes something in the account. Put it behind whatever review your agent uses.

What it does

Create Bombora buyer intent audiences on the Metadata platform.
                Creates B2B audiences based on buyer intent topics, company firmographics, contact attributes, and geographic targeting.

                IMPORTANT PREREQUISITE:
                Before using this tool, call get_intent_topics first to verify that Bombora topics are available.
                If get_intent_topics returns NO topics (empty list), Bombora is NOT available for this account —
                do NOT suggest or use this tool. Instead, recommend creating a firmographic audience
                (create_firmographic_audience) as the preferred alternative.
                Firmographic audiences are the default and most commonly used audience type.

                WHEN TO USE:
                - ONLY after get_intent_topics confirms that Bombora topics are available
                - Create targeted B2B audiences based on buyer intent signals using Bombora data
                - Target companies by industry, size, and employee count
                - Target contacts by seniority level and job function
                - Target specific buyer intent topics (e.g., Pardot, Salesforce)
                - Set geographic targeting and contact limits per company

                BUYER INTENT TOPICS:
                Use the get_intent_topics tool to retrieve available intent topics before creating the audience.
                Intent topics represent buyer interest areas such as:
                - CRM solutions (e.g., Pardot, Salesforce)
                - Marketing automation platforms
                - Analytics and BI tools
                - And many others based on available topics

                TARGETING OPTIONS:
                - Intent Topics: Use topic values from get_intent_topics (required for Bombora audience)
                - Industries: Use industry IDs. Examples:
                  1=Defense & Space, 4=Computer Software, 6=Internet, 7=Semiconductors, 8=Telecommunications,
                  11=Management Consulting, 12=Biotechnology, 41=Banking, 42=Insurance, 43=Financial Services,
                  80=Marketing & Advertising, 96=Information Technology & Services
                - Employees: "FROM_1_TO_10", "FROM_10_TO_50", "FROM_50_TO_200", "FROM_200_TO_500", "FROM_500_TO_1000", "FROM_1000_TO_5000", "FROM_5000_TO_10000", "OVER_10000"
                - Job Function / Seniority / Job Title / Location: identical shape to the Firmographic + G2 tools (PRD-29704 — the old Bombora-specific names `function_ids` / `seniority_ids` / `countries` / `cities` were renamed to the canonical contact-criteria fields below so Max can transfer the same criteria across audience types).

                CONTACTS CRITERIA:
Use the following parameters to filter and target specific contacts within accounts:

GEOGRAPHIC TARGETING:
- location_country_ids: Array of country IDs (e.g., [29] for Brazil, [229] for United States)
- location_state_ids: Array of state IDs (e.g., [5] for California, [32] for New York)

JOB TITLES:
- job_title_includes: Array of free text strings to include (e.g., ["Software Engineer", "Manager"])
- job_title_excludes: Array of free text strings to exclude (e.g., ["Senior", "Lead"])

JOB FUNCTIONS:
Valid job function IDs and their labels:
- 1: Marketing, 2: Sales, 3: Customer Service, 4: Finance, 5: Human Resources, 6: Public Relations
- 7: Media, 8: Design, 9: Engineering, 10: Operations, 11: Legal, 12: Education
- 13: Health, 14: Real Estate, 15: Accounting, 16: Administrative, 17: Business Development
- 18: Community and Social Services, 19: Consulting, 20: Entrepreneurship, 21: Information Technology
- 22: Military and Protective Services, 23: Product Management, 24: Program and Project Management
- 25: Purchasing, 26: Quality Assurance, 27: Research, 28: Trades

- job_function_include_ids: Array of job function IDs to include (e.g., [9] for Engineering)
- job_function_exclude_ids: Array of job function IDs to exclude

SENIORITY LEVELS:
Valid seniority IDs and their labels:
- 2: Manager, 3: Director, 4: VP, 5: CXO, 6: Unpaid, 7: Training
- 8: Senior, 9: Owner, 10: Entry, 11: Partner

- seniority_include_ids: Array of seniority level IDs to include (e.g., [10, 7] for Entry and Training)
- seniority_exclude_ids: Array of seniority level IDs to exclude

CONTACT LIMITS:
- contacts_per_company_limit: Maximum number of contacts to target per company (optional). Example: 20

USAGE NOTES:
- All ID fields (countries, states, job functions, seniorities) use numeric IDs from the platform
- Job titles are free text strings, not IDs
- Use include parameters to specify which criteria to target
- Use exclude parameters to filter out contacts matching specific criteria
- Combine multiple criteria for precise targeting (e.g., Senior Engineers in California)
- Criteria are combined with AND logic, so all conditions must be met

CONTACTS CRITERIA PARAMETERS(Usually after other initial audience parameters to be described next):
- location_country_ids: Array of country IDs (optional)
- location_state_ids: Array of state IDs (optional)
- job_title_includes: Array of job title keywords to include (optional)
- job_title_excludes: Array of job title keywords to exclude (optional)
- job_function_include_ids: Array of job function IDs (optional)
- job_function_exclude_ids: Array of job function IDs (optional)
- seniority_include_ids: Array of seniority level IDs (optional)
- seniority_exclude_ids: Array of seniority level IDs (optional)
- contacts_per_company_limit: Maximum contacts per company (optional)


                Returns audience details with ID, size estimation, and creation status.

Arguments

ArgumentTypeNotes
name string required Audience name (required)
topics array required Array of buyer intent topics (required). Use get_intent_topics to retrieve available topics. Example: ['Pardot', 'Salesforce']
industries array Industry IDs for company targeting (optional). Valid range: 1-148. Example: [4, 96]
employees array Employee count ranges for company targeting (optional). Valid values: 'FROM_1_TO_10', 'FROM_10_TO_50', 'FROM_50_TO_200', 'FROM_200_TO_500', 'FROM_500_TO_1000', 'FROM_1000_TO_5000', 'FROM_5000_TO_10000', 'OVER_10000'
location_country_ids array Country IDs for geographic targeting (optional). Valid IDs: 1 (Afghanistan), 2 (Albania), 3 (Algeria), 4 (American Samoa), 5 (Andorra), 6 (Angola), 7 (Anguilla), 8 (Antarctica), 9 (Antigua and Barbuda), 10 (Argentina), 11 (Armenia), 12 (Aruba), 13 (Australia), 14 (Austria), 15 (Azerbaijan), 16 (Baha
location_state_ids array State IDs for geographic targeting (optional). Valid US State IDs: 1 (Alabama), 2 (Alaska), 3 (Arizona), 4 (Arkansas), 5 (California), 6 (Colorado), 7 (Connecticut), 8 (Delaware), 9 (Florida), 10 (Georgia), 11 (Hawaii), 12 (Idaho), 13 (Illinois), 14 (Indiana), 15 (Iowa), 16 (Kansas), 17 (Kentucky),
job_title_includes array Free text keywords for job titles to include (optional). Example: ['Software Engineer', 'Manager']
job_title_excludes array Free text keywords for job titles to exclude (optional). Example: ['Senior', 'Lead']
job_function_include_ids array Job function IDs to include (optional). Valid IDs: 1 (Marketing), 2 (Sales), 3 (Customer Service), 4 (Finance), 5 (HR), 6 (PR), 7 (Media), 8 (Design), 9 (Engineering), 10 (Operations), 11 (Legal), 12 (Education), 13 (Health), 14 (Real Estate), 15 (Accounting), 16 (Administrative), 17 (Business Devel
job_function_exclude_ids array Job function IDs to exclude (optional). Valid IDs: 1-28 as listed above
seniority_include_ids array Seniority level IDs to include (optional). Valid IDs: 2 (Manager), 3 (Director), 4 (VP), 5 (CXO), 6 (Unpaid), 7 (Training), 8 (Senior), 9 (Owner), 10 (Entry), 11 (Partner). Example: [10, 7] for Entry and Training
seniority_exclude_ids array Seniority level IDs to exclude (optional). Valid IDs: 2-11 as listed above
contacts_per_company_limit integer Maximum number of contacts to target per company (optional). Example: 20

Request

curl
curl -s -X POST https://mcp-server.metadata.io/mcp \
  -H "Authorization: $METADATA_PAT" \
  -H "Content-Type: application/json" \
  -H "Accept: application/json, text/event-stream" \
  -H "MCP-Protocol-Version: 2025-11-25" \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"create_bombora_audience","arguments":{"name":"<name>","topics":[]}}}'

Response

No recorded response. This tool writes to the account, so it is never executed to build these docs. The request above is still the exact shape to send. Nothing on this page is invented.

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