create_google_lead_form_extension

Add an inline lead-capture form attached to a Google Ads ad — prospects submit their email plus optional contact and work info without leaving the SERP. Drives higher conversion than landing-page redirects and feeds leads straight into Metadata.

                ALSO KNOWN AS: lead form, lead gen form, inline form, lead capture, contact form, demo request form, in-ad form, form extension

                KEYWORDS: lead form, lead gen, lead capture, form, contact form, demo request, inline form, conversion, MQL, opt-in, signup, registration, google ads, extension

                WHEN TO USE:
                - "Add a lead form extension to capture demo requests under our search ads"
                - "Create an inline form asking for work email and job title"
                - "Set up a Google Ads lead-gen form with a 'Request Demo' CTA"
                - "Register a contact-us form extension for the homepage campaign"

                WHEN NOT TO USE:
                - Just want to drive clicks to a landing page (no inline form) → use create_google_sitelink_extension
                - Want to plug a single product / pricing tier under the ad → use create_google_price_extension
                - For Microsoft Ads / Bing — Microsoft does not surface inline lead forms via the platform; pick a different extension type or use a landing-page redirect.
                - For Facebook lead forms or LinkedIn LeadGen — those are separate channel surfaces, not search-channel ad-extensions.

                INPUTS (required):
                - headline:                          form headline (≤30 chars).
                - business_name:                     advertiser name shown in form (≤25 chars).
                - privacy_policy_url:                link to your privacy policy (Google requires it).
                - post_submit_headline:              thank-you screen headline (≤30 chars).
                - post_submit_description:           thank-you screen body (≤200 chars).
                - post_submit_call_to_action_type:   button on the thank-you screen. VISIT_SITE | DOWNLOAD | LEARN_MORE | SHOP_NOW.
                - call_to_action_type:               main CTA on the ad. APPLY_NOW | BOOK_NOW | CONTACT_US | DOWNLOAD | GET_INFO | GET_OFFER | GET_QUOTE | GET_STARTED | JOIN_NOW | LEARN_MORE | REGISTER | REQUEST_DEMO | SIGN_UP | SUBSCRIBE.
                - call_to_action_description:        sub-text under the CTA (≤30 chars).
                - email_lead_form_user_input_types:  at least one of WORK_EMAIL, EMAIL.

                INPUTS (optional):
                - description: form body text (≤200 chars).
                - contact_lead_form_user_input_types: any of FIRST_NAME, LAST_NAME, PHONE_NUMBER, CITY, POSTAL_CODE, REGION, COUNTRY, STREET_ADDRESS.
                - work_lead_form_user_input_types:    any of COMPANY_NAME, JOB_TITLE, WORK_PHONE.
                - url: thank-you-page URL after submit.