Turn your ads into a pipeline building machine

Create legit pipeline from your ads without burning through your budget. Target with precision, automate testing, optimize for the KPIs you care about most.

Let’s Craft a Winning Strategy Together

Are you a Modern Marketer?

Let’s Craft a Winning Strategy Together

Are you a Modern Marketer?

Perks of Partnering with

Metadata

Maximized Ad Spend

Our Al invests your budget where it has the greatest impact and stops wasted ad spend in its tracks, amplifying your return - you may even spend less.

Heightened Efficiency

Ditch the busywork. We focus on what moves the needle to make the most impact, both with your team and customers.

Scalable Impact

Our solutions scale with you, adapting effortlessly to the market, whatever direction it's heading in.

Boost your success and crush your metrics

Let us drive your self-sustaining revenue engine from start to finish.

Trusted by High Growth Leaders in Tech

$5M

Pipeline created
We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work.
Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot

$8M

Pipeline created
“Metadata not only gave me the platform to optimize my budget and target the right people, but an extended team that I could rely on.”
Carlos Tobon
Head of Demand Generation, Eightfold.ai

$6M

Pipeline created
“Without Metadata, we simply couldn’t execute the volume of campaigns and tests which in turn compound over time to make our MQL creation as efficient as it is today.”
Andrew Racine
Head of Global Demand Generation, Fivetran
Experienced b2b marketers develop and implement strategies as embedded partners to your team
We remove the black box - you'll know exactly what works and what drives revenue
Our Al optimizes ad spent to get more bang for your buck by using one tool across multiple channels
We prioritize results, not ad spend. Our program covers everything you need to meet your goals

You can't waste time doing low-value work anymore

From building audiences to running campaign experiments to optimizing everything to revenue – Metadata automates all of this.

Audience Targeting

Increase audience match rates and be confident you’re reaching the right people across paid channels.

  • Test multiple variables against each other
    Launch unique campaign experiments using variables like audiences, ads, and offers.
  • Experiment and learn rapidly
    Get real insight into what your audience actually wants and immediately apply new learnings.
  • Spend more on what performs the best
    Automatically reallocate your remaining budget and double down on the top-performing experiments.

Campaign Automation

Use one tool to run your paid campaigns on Facebook, Instagram, LinkedIn, and Google Ads.

  • Spend less time launching campaigns
    Build your campaigns from the same screen in Metadata without logging into native ad channels.
  • Increase your team’s capacity
    Save your team from having to manually launch, manage, and optimize campaigns.
  • Stretch your marketing dollars further
    Set automated rules so you can get the most out of your budget and not worry about overspending.

Campaign Experimentation

Automate multivariate experimentation and scale your best performing campaigns.

  • Test multiple variables against each other
    Launch unique campaign experiments using variables like audiences, ads, and offers.
  • Experiment and learn rapidly
    Get real insight into what your audience actually wants and immediately apply new learnings.
  • Spend your budget on what performs the best
    Automatically reallocate your remaining budget and double down on the top-performing experiments.

Lead Enrichment

Enrich every converted lead from your paid campaigns with up to 20 verified business attributes.

  • Increase form conversion rates
    Whether you’re using landing pages or native forms – require fewer form fields without sacrificing lead quality.
  • Match personal emails to business profiles
    Let prospects use personal addresses and enrich every converted lead with their business profile.
  • Get quality leads from native lead gen forms
    Make it easier on your prospects and let them fill out pre-filled native forms in as few clicks as possible.

Revenue Optimization

Automatically optimize your campaigns using opportunity data from your CRM, not ad channels.

  • Measure what matters most to you
    Get more flexibility and select which key performance indicators you (and your boss) are interested in.
  • Be ruthlessly efficient with your spend
    Reallocate your budget across channels based on what’s driving pipeline and revenue – automatically.
  • Get real-time reporting without spreadsheets
    Automate campaign reporting across all of your paid channels using a single tool.

Efficient growth without the bloated tech stack

Your campaigns are automatically optimized using actual CRM data and the right KPIs from your tech stack. Give your marketing team more time back so they don’t feel like mindless operators of apps.

What we've been up to lately

The No-BS Buyer’s Guide From Actual Metadata Customers
Running Paid Campaigns With Metadata vs. Ad Channels
How to Build a Paid Media Strategy in a Down Economy

Get emails from us​

Helpful content. No pitch slaps. The type of emails you actually look forward to.

Don’t just take our word for it

4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.5/5
4.6 based on 274 reviews