marketing os

Leads not turning into revenue?

Improve your lead quality by requiring fewer fields and letting Metadata enrich every converted lead.

Helping B2B marketers automate lead enrichment

Lead enrichment creates a ton of manual work

Incomplete data. Inaccurate data. Prospects don’t want to fill out forms with a bunch of fields on them. And your sales team won’t follow up with personal emails or spend time doing research themselves. 


No one likes filling out long forms with a bunch of extra fields.

Kyle Cohenour
Digital Marketing Manager, ConnectWise
“We've improved our lead quality significantly now that we are getting business emails for most leads - something that previously seemed impossible. Thanks to Metadata's lead enhancement, we're now providing our sales teams with more information about each lead and their company so they can have more productive outreach.”

Forget about complicated workflows (and headaches)

Get lead quantity and quality, at the same time

Increase form conversion rates by requiring fewer fields and letting Metadata enrich every converted lead.

Give your Sales team all the context they need

From personal information to their business profile to where they converted - get the full picture of every new lead.

Build lead gen forms directly in Metadata

Forget about creating lead gen forms in each channel and manually stitching together workflows to enrich leads.

See Metadata in action

Automate busywork and improve your
performance – at the same time.


You've got questions, we've got answers

How does Metadata define enriched lead?

To be considered enriched, the following fields must be filled in: first and last name, business email, job title, lead country, and company name.

Which data attributes can Metadata enrich?

Metadata’s data is segmented into two categories: business data and personal data. Our most commonly used business data include the following attributes: company name, website, industry, revenue, and the number of employees. Our most commonly used personal data include: name, business email address, LinkedIn URL, location by geographic area, title, seniority, and department.

Which CRMs and MAPs does Metadata integrate with?

Salesforce, Hubspot, Eloqua, Pardot, and Marketo.

How long does it take to enrich new leads?

When a Lead converts, it will either become automatically enriched or manually enriched by our manual enrichment team, which has a 24H SLA.

Can I sync converted leads before they're enriched?

No, you do not.

Will Metadata overwrite existing data in my tech stack?

No. For CRMs, we do not write to your CRM, only read the data from your CRM.