---
title: "Activate Your Intent Data"
url: https://metadata.io/activate-intent-data
description: "Stop wasting time uploading account lists weekly. Activate your intent data in real-time with Metadata to reach buyers the moment they show interest."
source: metadata.io
---

# Having intent data isn't enough

Uploading new account lists weekly wastes valuable time.

> "If we weren't using Metadata, it would be really painful to activate our intent data from all our platforms."Megan Boone, Director of Demand Generation, ThoughtSpot

"If we weren't using Metadata, it would be really painful to activate our intent data from all our platforms."

**Megan Boone**, Director of Demand Generation, ThoughtSpot

## 368 accounts meet your intent score -- Now what?

Manually using intent data is challenging. Weekly account list imports miss real-time buyer opportunities.

## Get more from your intent data with Metadata

### Stop wasting time in spreadsheets

Focus on strategic initiatives like real-time campaign creation for active buyers.

### Turn account signals into audiences

Layer job titles and locations to reach precise contacts at target accounts.

### Get in front of your buyers in real-time

Intent audiences update dynamically daily, eliminating stale data and enabling immediate targeting.

> "Metadata operationalizes intent data and deploys campaigns in ways exceeding human capability."Godard Abel, CEO, G2

"Metadata operationalizes intent data and deploys campaigns in ways exceeding human capability."

**Godard Abel**, CEO, G2