--- title: "Autonomous B2B campaigns across 12 channels | metadata.io" url: https://metadata.io/agents description: "metadata.io builds audiences, creates landing pages, ad creatives and commercials, and autonomously runs and optimizes B2B campaigns across 12 channels." source: metadata.io --- # Let AI run the campaign work. From building target audiences to producing commercials and optimizing live campaigns, metadata.io handles execution across 12 channels. Use the app or direct the same product through your preferred AI assistant. Read how Webex Events used metadata.io to run its paid campaigns. ## One product for the whole campaign. metadata.io creates audiences, landing pages, ad creatives and commercials, then sets up, runs and optimizes campaigns across 12 channels. ### Use the audiences Build target audiences in metadata.io for the campaigns you run. ### Run and optimize campaigns Connect audiences to campaign execution and ongoing optimization in the same product. ### Delegate the work to AI Direct metadata.io in the app or through your AI assistant. The agentic workflow almost eliminates manual setup and handles campaign execution. ## Customer results with metadata.io. See how teams use metadata.io to automate campaigns, optimize bids and understand account engagement. ### Zoom centralized its campaigns. Read how Zoom connected campaign execution with its internal systems and tracked influence across leads, pipeline and revenue. ### LogicMonitor reported 155% more pipeline. Its published Bid Agent testimonial also reports a 25% lower cost per click. ### Docebo made engagement useful to sales. See how its team turns account-level reporting into information salespeople can use. Published customer results reflect each team's use of metadata.io at the time of its story. ## What the agents produce in the actual product. The app flow shows audience creation, creative generation, campaign drafting, and feedback while the agent team works. ### Watch Max build a technographic audience from one prompt. A real session: companies running Salesforce and Marketo, matched from the live graph. The team reports what it could and could not build. ### Prompt-first campaign brief Start in the LLM-first interface and ask the agent team for the outcome, audience, channel mix, or campaign you need. ### Creative generation Generate ad copy, concepts, visual variants, and offer direction from the brand kit and customer proof library. ### Campaign review surface Inspect campaign objects, launch state, budgets, channels, and approvals in the SaaS interface before spend moves. ## Prompt types, tool access, and outputs. Each agent has a role, but the important buyer question is what it can actually do. These prompts map to public MCP tool families and reviewable outputs. ### Mei Plans campaigns, coordinates the team, translates executive outcomes into work orders, and keeps approvals moving. ### Zoe Turns brand DNA, customer proof, offers, and landing-page context into ads for every channel. ### Max Builds firmographic, technographic, intent, retargeting and suppression audiences from the metadata.io audience graph. ### Eva Designs the offers and promotions behind each campaign: lead magnets, trials, assessments, incentives, and landing-page hooks matched to audience and funnel stage. ### Ann Assembles campaigns, attaches audiences and assets, sets budgets, and prepares launch plans for review. ### Tom Reads performance, identifies winners, and recommends optimizations tied to pipeline and CAC. ### Raj Manages integrations, budget groups, account setup, guidelines, and MCP handoff for headless execution. ## What the agents own. Decision makers get strategic leverage. Operators get fewer repetitive tasks. Every action remains reviewable. ### Strategy to task plan Turn a business goal into channels, segments, offers, tests, budget groups, and launch dependencies. ### Audience creation Find the accounts and people most likely to care using account data, contact data, intent, technology, and CRM context. ### Creative production Produce copy, image ideas, video prompts, cards, banners, and landing-page recommendations consistent with your brand. ### Campaign assembly Build campaign objects with naming, budgets, exclusions, UTMs, approval states, and launch readiness checks. ### Optimization cadence Identify winners and losers faster than a manual team can check every channel. ### Operational control Keep credentials, integrations, account setup, and budget guardrails organized for review and MCP handoff. ## One brain, every channel. Everything your go-to-market generates flows in. The agents and your strategist operate from one seat. Approved work flows back out to every channel, and performance flows back in. The optimization loop never stops. ## Your data, plus a decade of learned spend. The agents reason over your CRM pipeline and revenue, your marketing-automation leads and journeys, and Metadata proprietary data across 15+ sources with $1B+ in managed spend learned, alongside frontier LLMs and live market signals. ## One seat, every channel, full control. Campaigns run across Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio. Performance flows back in, and metadata.io optimizes within the account controls your team sets. ## Delegate campaign execution. Give metadata.io your campaign goals, budgets and approval requirements. Its AI workflow handles setup, execution and optimization across your selected channels. #### More campaigns, less setup Create audiences, landing pages, ad creatives and commercials, then run campaigns across 12 channels with almost no manual setup. #### Keep performance in view Review campaign performance and company engagement while metadata.io optimizes within your account controls. ## Your team sets direction. metadata.io handles execution. Choose the work you want to delegate within one product. ### Your team - Set campaign goals and target markets - Define budgets and approval requirements - Review performance and decide what comes next ### metadata.io - Create target audiences, landing pages, ad creatives and commercials - Set up and run campaigns across 12 channels - Optimize campaigns within your account controls - Show company-level ad engagement and conversions > “What I really like about the Metadata MCP is that I can now interact and engage and actually get summarized learning of what changes were made and why and how I can learn more about my audience as a result.” ## Frequently asked questions No. The agentic workflow is one way to use metadata.io. You can also use audiences alone or audiences with campaign execution and optimization. Target audience creation, landing pages, ad creatives, commercials, campaign setup, execution and optimization across 12 channels. Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls. Use the app or connect an AI assistant through MCP. Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio.