---
title: "End of August 2024 Release Notes"
url: https://metadata.io/announcement/end-of-august-2024-release-notes
description: "We're back for one final update before the end of August. It's been a busy month and we have big news to share."
source: metadata.io
---

# End of August 2024 Release Notes

We're back for one final update before the end of August. It's been a busy month and we have big news to share.

## What's new

### MetaMatch audience accuracy

Improved match rates on Facebook (up to 50%, internal tests reaching 58%) and LinkedIn (up to 88%, internal tests reaching 100%), enhancing data quality for audience building and enrichment.

### Google Ads improvements

Support for different match types, exclusion lists, Enhanced CPC bidding, conversion metrics in search-term reporting, extension-visibility display, and device bid adjustments for parity with native Google Ads.

### User experience & workflow enhancements

Column reordering via drag-and-drop, ad/offer renaming, auto-validation for Conversation Ads targeting, permission/token alerts with reconnection prompts, and date-range filtering for campaign stats funnel reports.

## See what's new in the product.

Get a walkthrough of the latest Metadata capabilities.