---
title: "January 2025 Release Notes"
url: https://metadata.io/announcement/january-2025-release-notes
description: "The new year is here, and we're starting strong with updates designed to streamline your campaign management and enhance your experience."
source: metadata.io
---

# January 2025 Release Notes

The new year is here, and we're starting strong with updates designed to streamline your campaign management and enhance your experience.

## What's new

### Campaign ingredients migration

Direct import of ads, audiences, and offers from LinkedIn into Metadata, supporting video, image, carousel, CTV, conversation, and document formats.

### Round robin vs. optimized LinkedIn ad display

Choose between Optimized (prioritizes high performers) or Round Robin (even rotation) display strategies for LinkedIn ads within ad groups.

### Facebook targeting exclusion changes

Target Group settings updated to comply with Meta policy; exclusion criteria removed from the UI and new campaigns validated against Facebook native criteria.

### Bid optimizer event logs

Optimizer logs now track bid-modification events with filtering by event type for detailed optimization visibility.

### Funnel data duplication in stages

Deep Funnel Reporting enhanced with inferred counts for leads and opportunities across stages, ensuring accurate progression tracking.

## See what's new in the product.

Get a walkthrough of the latest Metadata capabilities.