---
title: "March 2025 Release Notes"
url: https://metadata.io/announcement/march-2025-release-notes
description: "Spring has sprung, and we're keeping the momentum going with powerful platform updates for campaign management and analytics."
source: metadata.io
---

# March 2025 Release Notes

Spring has sprung, and we're keeping the momentum going with powerful platform updates for campaign management and analytics.

## What's new

### Reddit audiences

Upload custom audience segments to Reddit and match customer data with Reddit users for targeted B2B campaigns.

### Salesforce date fields support null values

Adds 'Is Null' and 'Is Not Null' filtering to Salesforce date fields for more precise segmentation across MetaMatch and LinkedIn targeting.

### Engagement objective for LinkedIn video ads

Introduces Engagement as a dedicated campaign objective for LinkedIn video ads.

### Additional aggregate metrics in account-journey summary

Expands Account Journey analytics with LinkedIn Impressions, Engagements, Total Unique Visitors, and Conversions.

### Account journey date filters

Unified date filtering with pre-defined periods and calendar selection.

### Extended Salesforce data sync

Extends Salesforce data-sync options to 30, 60, 90, and 180-day retrieval periods.

## See what's new in the product.

Get a walkthrough of the latest Metadata capabilities.