---
title: "May 2025 Release Notes"
url: https://metadata.io/announcement/may-2025-release-notes
description: "The momentum continues in May with powerful new audience capabilities, campaign bidding enhancements, enriched reports, and usability improvements."
source: metadata.io
---

# May 2025 Release Notes

The momentum continues in May with powerful new audience capabilities, campaign bidding enhancements, enriched reports, and usability improvements.

### Maximize Clicks bidding for Google

New bidding option for Google Lead Generation campaigns to increase keyword visibility and identify keywords needing attention.

### Pull keyword status from Google

Renames the Status column to Keyword status and adds Status and Status reason columns for complete keyword context.

### Google bid editing at keyword level

Syncs additional Google keyword data including native bidding, estimated bids, and expected additional clicks and weekly cost.

### LinkedIn validate work email

Adds a Validate work email checkbox for LinkedIn LeadGen forms to enhance lead quality.

### Indicate target group with stale audience

Displays a 180 icon next to target groups containing outdated audiences.

### GA4 retargeting for Google Ads

Integrates GA4 retargeting options into Metadata for Google Ads campaigns.

### Refresh audiences full cycle

Single-click full refresh cycles for outdated audiences, limited to audiences under 180 days old.

### Company followers on LinkedIn

Native targeting for Company Page Followers for refined brand-engagement targeting.

### Performance by channel with filters

Adds filtering options (Experiment, Campaign, etc.) to Performance by Channel reports.

### Filters for leads table

Filter the Leads table by Offer Name.

### Filter audiences by group, campaign, experiment

Filter Multivariate Audiences reports by Budget Group, Campaign, and Experiment.

### Opportunities filters & click-through

Adds filtering to the Opportunities table and click-through navigation between reports.

### Filter identified visitors

Filter the Account Journey report to display only identified visitors.

## See what's new in the product.

Get a walkthrough of the latest Metadata capabilities.