---
title: "September 2025 Release Notes"
url: https://metadata.io/announcement/september-2025-release-notes
description: "September brings significant enhancements focused on AI-powered campaign intelligence, native optimization, streamlined management, and advanced lead enrichment"
source: metadata.io
---

# September 2025 Release Notes

September brings significant enhancements focused on AI-powered campaign intelligence, native optimization, streamlined management, and advanced lead enrichment.

### CoPilot orchestrator

Major Copilot refactoring transforms it into an orchestrator that coordinates multiple specialized LLM agents to handle complex requests.

### MCP server integration

Integrated Model Context Protocol server with Claude, enabling direct access to Metadata platform data through conversational AI.

### Bid Agent for native campaigns

Bid Agent integrated for native campaigns, enabling optimization of any LinkedIn campaign regardless of launch method.

### Native structure support

Select between Precision Optimization (1x1x1) or Platform-First Structure (NxNxN) across LinkedIn, Meta, Google, and Reddit.

### Edit live campaigns

Editable LinkedIn LeadGen forms, Facebook ads editing, and the ability to add/remove Facebook Ad Sets and Google Ad Groups.

### Campaign migration

One-step migration recreates target groups, ads, offers, and ad sets/groups in a single action.

### LinkedIn Message Ads

Select Message Ad as a LinkedIn ad type, using a unified interface with budget optimization and pacing.

### Improved lead enrichment

Added an automated data source for lead enrichment based on LinkedIn URLs, covering the majority of leads processed.

### Platform reskin & dark theme

A visual refresh of the interface with a Dark Theme option.

## See what's new in the product.

Get a walkthrough of the latest Metadata capabilities.