---
title: "B2B Audience Targeting"
url: https://metadata.io/audiences
description: "MetaMatch turns your target accounts and buyer personas into high-match, privacy-safe audiences across LinkedIn, Meta, Google, and X — no CSV uploads, no manual list-building."
source: metadata.io
---

# B2B targeting across every ad channel.

MetaMatch turns your target accounts and buyer personas into high-match, privacy-safe audiences on LinkedIn, Meta, Google, and X. Build an audience once, sync it everywhere, and let your paid campaigns reach the right people — no CSV exports, no manual list-building.

## Reach B2B buyers the native platforms can't.

MetaMatch layers firmographic, technographic, and intent signals onto channels that were built for consumers — so every impression lands on an account that matters.

### Find B2B buyers on B2C channels

Reach decision-makers on Instagram, Facebook, and X with firmographic and contact-level matching — targeting native platforms can't offer on their own.

### Technographic & intent on LinkedIn

Target by tech stack, firmographics, and in-market intent to focus LinkedIn spend on the accounts most likely to buy right now.

### Remarketing & retargeting on Google

Re-engage existing buyers and open opportunities across the Google Display Network, keeping your best accounts warm through the whole cycle.

## Build once. Target everywhere.

A 500M+ B2B profile graph powers every audience you build. Combine any mix of signals, and MetaMatch keeps the audience fresh and synced across each connected channel automatically.

## Look under the hood.

See how you build better audiences and target the right people with confidence — walk through MetaMatch yourself.

### B2B profiles in the targeting graph

### Ad channels activated from one audience

### Audiences sync to connected channels

## Frequently asked questions

Custom audiences are groups of target accounts and contacts you can activate for ads across channels. Any audience you build in MetaMatch syncs automatically with every connected channel.

At least one channel integration is required. Connecting channels removes manual CSV uploads and keeps activation compliant with GDPR and privacy laws. Syncing with Meta, X, and the Google Display Network takes up to 24 hours; LinkedIn can take up to 48 hours.

These integrations enable dynamic audiences for strategies like ABM and demand-generation funnels, so you can target both known contacts and net-new prospects within your target accounts.

MetaMatch activates audiences on LinkedIn, Meta (Facebook and Instagram), X, Google, and the Google Display Network.

## See MetaMatch on your accounts.

Walk through audience building with a Metadata expert and see the targeting on your own ideal customer profile.