---
title: "LinkedIn lead forms cost $193 a lead. Landing pages cost $346. | 2026 B2B Benchmark"
url: https://metadata.io/benchmark-report-2026/insights/forms-beat-pages
description: "LinkedIn lead-gen forms cost $193 a lead in 2025; landing pages cost $346. Forms also sourced 9.3x pipeline per dollar against 5.3x."
source: metadata.io
---

## What to do with it

Make the in-feed form the default on every LinkedIn lead campaign: three to five fields, autofill on, one qualifying question.

Keep landing pages for retargeting, where the visitor already knows you and the page has a job the form cannot do.

That form leads are weaker. They sourced 9.3x of pipeline per dollar against 5.3x for landing pages.

## The numbers

| Destination | Cost per lead | Pipeline per $1 |
|---|---|---|
| LinkedIn lead form | $193 | 9.3x |
| Landing page | $346 | 5.3x |

153 advertisers, $57.6M of 2025 spend, CRM pipeline for 90 of them. Pipeline is the value of opportunities the CRM credits to an ad-generated lead.

[Filter these numbers by company size, industry and channel](https://metadata.io/benchmark-report-2026/explorer)

## Next findings