---
title: "Customers"
url: https://metadata.io/customers
description: "Customer stories and proof from B2B SaaS teams using Metadata to run paid media programs across channels."
source: metadata.io
---

# Proof from marketing leaders who put Metadata on real budgets.

Explore published customer experiences with metadata.io, from audience creation and campaign execution to optimization and account insights.

> In our first month, CPL dropped 88%.

Tyler Crumpler, Director of Demand Marketing, Instruqt · [Customer story](https://metadata.io/customers/instruqt)

## Customer stories from B2B marketing teams.

Explore how teams used metadata.io in each published story. Historical results reflect the capabilities and campaigns used at the time.

### Automation Anywhere

How an enterprise automation leader runs paid campaign execution on Metadata.

### BigID

A data security team's approach to coordinated paid media across channels.

### Cacheflow

How a lean B2B team scales campaign throughput without linear hiring.

### Docebo

Centralizing campaign builds so a lean team can focus on strategy.

### Eightfold

Running paid programs with tighter audience and offer discipline.

### Fingerprint

How a developer-focused team manages multi-channel paid execution.

### Firstup

Coordinating paid campaigns across a complex B2B buyer journey.

### Fivetran

How a data movement leader connects paid execution to reporting.

### Gainsight

Scaling demand generation experiments from a single execution layer.

### GoodTime

How a lean marketing team keeps campaign work fast and coordinated.

### Instruqt

Managing paid programs with stronger budget and offer discipline.

### LaunchDarkly

How a developer platform runs coordinated paid campaigns at scale.

### Monotype

Centralizing paid execution across a broad set of channels.

### Monte Carlo

How a data reliability team scales campaigns without losing control.

### N-able

Read the published case study behind its reported pipeline ROI.

### Nitrogen Wealth

How a fintech team coordinates paid media across channels.

### Pendo

Historical story: how Pendo built campaigns in minutes instead of hours.

### Qualified

How a pipeline generation team runs faster paid media execution.

### ThoughtSpot

Coordinating paid campaigns and connecting them to pipeline outcomes.

### Titan

How a B2B team keeps multi-channel campaign work coordinated.

### Webex Events

Expanding campaign experiments without giving the quarter to setup.

### Writer

Supporting modern B2B growth with faster, proof-driven paid execution.

### Zingtree

How a workflow software team manages coordinated paid programs.

### Zoom

Centralizing campaign execution and connecting it to internal revenue systems.

## Frequently asked questions

LogicMonitor's published Bid Agent testimonial reports 155% more pipeline and a 25% lower cost per click. Zoom describes centralizing campaigns and connecting them to its internal systems. Read each story for its scope and context.

B2B marketing teams including Zoom, Docebo and LogicMonitor.

It connects spend to your CRM pipeline and revenue, so results are measured in opportunities and pipeline, not clicks.