---
title: "Customers"
url: https://metadata.io/customers
description: "Customer stories and proof from B2B SaaS teams using Metadata to run paid media programs across channels."
source: metadata.io
---

# Proof from marketing leaders who put Metadata on real budgets.

These teams run their paid media on Metadata: the AI agents build audiences, launch campaigns across every channel, and optimize toward pipeline, while their people keep control of strategy, budget, and brand.

## Learn directly from the best marketing teams and see how they transformed their work using agentic GTM.

Browse the full index of B2B teams running paid programs on Metadata. Open any story to see how that team approached execution, scale, and reporting.

### Automation Anywhere

How an enterprise automation leader runs paid campaign execution on Metadata.

### BigID

A data security team's approach to coordinated paid media across channels.

### Cacheflow

How a lean B2B team scales campaign throughput without linear hiring.

### Docebo

Centralizing campaign builds so a lean team can focus on strategy.

### Eightfold

Running paid programs with tighter audience and offer discipline.

### Fingerprint

How a developer-focused team manages multi-channel paid execution.

### Firstup

Coordinating paid campaigns across a complex B2B buyer journey.

### Fivetran

How a data movement leader connects paid execution to reporting.

### Gainsight

Scaling demand generation experiments from a single execution layer.

### GoodTime

How a lean marketing team keeps campaign work fast and coordinated.

### Instruqt

Managing paid programs with stronger budget and offer discipline.

### LaunchDarkly

How a developer platform runs coordinated paid campaigns at scale.

### Monotype

Centralizing paid execution across a broad set of channels.

### Monte Carlo

How a data reliability team scales campaigns without losing control.

### N-able

Evaluating enterprise readiness and campaign scale with customer proof.

### Nitrogen Wealth

How a fintech team coordinates paid media across channels.

### Pendo

Building campaign structures in minutes that used to take hours.

### Qualified

How a pipeline generation team runs faster paid media execution.

### ThoughtSpot

Coordinating paid campaigns and connecting them to pipeline outcomes.

### Titan

How a B2B team keeps multi-channel campaign work coordinated.

### Webex Events

Expanding campaign experiments without giving the quarter to setup.

### Writer

Supporting modern B2B growth with faster, proof-driven paid execution.

### Zingtree

How a workflow software team manages coordinated paid programs.

### Zoom

Centralizing campaign execution and connecting it to internal revenue systems.

## Frequently asked questions

Examples: Zoom cut CPC 77% with 3x ROI, LogicMonitor grew pipeline 155%, and Instruqt cut CPL and built six figures in pipeline in its first month.

B2B teams across SaaS and enterprise, including Zoom, Pendo, Instruqt, Webex Events, Docebo, and LogicMonitor.

It connects spend to your CRM pipeline and revenue, so results are measured in opportunities and pipeline, not clicks.