---
title: "Cacheflow Case Study"
url: https://metadata.io/customers/cacheflow
description: "See how Cacheflow used Metadata's MetaMatch to close their largest deal from cold Facebook targeting and improve lead quality across LinkedIn and Instagram."
source: metadata.io
---

# How Cacheflow Closed Their Biggest Deal From a Cold-Targeting Facebook Ad With MetaMatch

See how Cacheflow used Metadata's MetaMatch to close their largest deal from cold Facebook targeting and improve lead quality across LinkedIn and Instagram.

Cacheflow, a 26-person revenue operations startup, struggled to efficiently target high-quality leads. Native targeting on Facebook and LinkedIn lacked the granular precision needed to reach their ideal customer profile. RevOps leaders, Sales VPs, Finance teams, and C-suite executives at companies likely to adopt deal acceleration tools.

As an early-stage company with limited budget, every dollar of wasted ad spend on unqualified leads directly impacted growth. The team needed a way to reach the right buyers without the broad, imprecise targeting that native platforms provided.

Metadata's MetaMatch gave Cacheflow the targeting precision their growth demanded.

- **Role-based audience segmentation** split targeting by RevOps, Sales VPs, Finance, and C-suite, enabling tailored messaging for each buyer persona.
- **MetaMatch** deployed technographic and firmographic targeting on Facebook and LinkedIn, reaching prospects that native platform targeting couldn't identify.
- **Multi-channel deployment** across LinkedIn, Facebook, and Instagram retargeting maximized reach while maintaining audience quality.
- **Retargeting** kept Cacheflow in front of engaged prospects across channels, nurturing them toward conversion.

MetaMatch transformed Cacheflow's paid advertising from a broad-targeting experiment into a precision pipeline machine.

- **Closed their largest deal to date** from a cold-targeting Facebook campaign using MetaMatch
- **Higher deal sizes** compared to historical averages, driven by better audience quality
- **Improved lead quality** across all channels through technographic and firmographic targeting
- **Lower CPC** compared to native platform targeting on Facebook and LinkedIn

> “We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch. Our best leads come from our RevOps-based MetaMatch audience.”

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