---
title: "Fivetran Case Study"
url: https://metadata.io/customers/fivetran
description: "See how Fivetran increased conversion by 3X and generated $6M in pipeline using Metadata's Campaign Automation, MetaMatch, and LinkedIn Account Targeting."
source: metadata.io
---

# How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline

See how Fivetran used Metadata's Campaign Automation, MetaMatch, and LinkedIn Account Targeting to close 94 deals and generate $6M in pipeline.

Fivetran's LinkedIn campaigns weren't generating sufficient engagement, and conversion rates among prospects remained low. Many potential buyers were hesitant to sign up for trials or demos, creating a gap between ad spend and pipeline generation.

The team needed a way to target the right accounts with greater precision and nurture them based on where they were in the buying journey.

Metadata transformed Fivetran's LinkedIn advertising into a precision pipeline engine.

- **MetaMatch** — Enabled targeting LinkedIn accounts with greater precision based on fit assessment, reaching the right individuals within high-value accounts.
- **LinkedIn Account Targeting** — Customized account nurturing based on funnel stage, delivering relevant messaging to prospects at each step of the buying journey.
- **Campaign Automation** — Tested 2,215 campaigns automatically, eliminating the need for manual lead imports and campaign configuration.

With precision targeting and automated campaign management, Fivetran turned LinkedIn into a high-performing pipeline channel.

- **First 6 months:** 3,300 leads at $115/lead, 3X conversion increase, 2,215 campaigns tested
- **1,400 opportunities** and **94 closed-won deals**
- **$6M in pipeline** generated overall
- **6,967 hours automated** and **$535K saved** in operational costs

> “Metadata makes it really easy to be able to say, 'Oh, this account was from that click and they ended up being an opportunity.' I don't have to worry about manually importing leads. It's just right there.”

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