---
title: "Instruqt Case Study"
url: https://metadata.io/customers/instruqt
description: "Learn how Instruqt replaced their agency, reduced CPL by 94%, grew leads by 139%, and generated $522K in pipeline using Metadata's full platform."
source: metadata.io
---

# How Instruqt Reduced CPL by 94% and Built $522K in Pipeline With Metadata

Learn how Instruqt replaced their agency, reduced CPL by 94%, grew leads by 139%, and generated $522K in pipeline using Metadata's full platform.

Instruqt was spending $30K per month with an agency and getting fewer than 10 leads. Their ad strategy was limited to bottom-funnel "Request a Demo" campaigns with no top-of-funnel presence to build awareness or nurture prospects.

Reporting arrived in static spreadsheets with no real-time visibility into performance. The team had no way to test, iterate, or scale efficiently. For a 50-person growth-stage company, every dollar of wasted ad spend directly impacted runway.

Metadata replaced Instruqt's agency entirely, providing both the platform and managed services to build a full-funnel demand gen program from scratch.

- **Full-funnel strategy** built persona-based targeting across awareness, consideration, and conversion stages, replacing the previous demo-only approach.
- **Cross-channel orchestration** coordinated campaigns across Google, LinkedIn, Meta, and Reddit from a single platform.
- **MetaMatch** audience targeting reached developer and DevOps decision-makers with precision that native platform targeting couldn't match.
- **Campaign Automation** enabled 10X faster launch times, letting the team test and iterate at a pace their agency never achieved.

Within the first month, Instruqt saw dramatic improvements across every metric, with results compounding over time.

- **94% lower CPL** year-over-year after switching from agency to Metadata
- **139% more leads** year-over-year across channels
- **$522K in advertising pipeline** generated through the full-funnel approach
- **10X faster campaign launch time** compared to the agency workflow
- CPL dropped **88% in the first month** alone

> “In our first month, CPL dropped 88%. We went from $30K for eight leads to hundreds of thousands in pipeline, best ad performance I've seen.”

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