---
title: "Webex Events Case Study"
url: https://metadata.io/customers/webex-events
description: "Learn how Webex Events used Metadata to increase pipeline by 60%, cut budget by 73%, and launch 30 campaigns in one quarter with a two-person team."
source: metadata.io
---

# How Webex Events Increased Pipeline 60% While Cutting Budget 73% With Metadata

Learn how Webex Events used Metadata to increase pipeline by 60%, cut budget by 73%, and launch 30 campaigns in one quarter with a two-person team.

Webex Events was allocating 95% of their paid budget to lead generation with minimal conversion to pipeline. Budget cuts meant the two-person team needed to achieve more with significantly less, but the current lead-gen-heavy approach was already underperforming.

The team knew they needed to rethink their strategy entirely, moving beyond lead gen to content-driven campaigns and retargeting, but lacked the bandwidth and tools to make that pivot while maintaining campaign volume.

Metadata gave the two-person team the automation to completely rethink their paid strategy and execute at an unprecedented pace.

- **Strategy pivot** from lead gen to educational video content, building retargeting audiences from engaged viewers rather than relying solely on form fills.
- **Campaign Automation** enabled launching 30 net-new campaigns and experiments in a single quarter, work that would have consumed the entire quarter manually.
- **Experiment Engine** tested creative variations, audience segments, and content formats simultaneously, quickly identifying winning combinations.
- **Budget Optimization** auto-scaled winners and paused underperformers, ensuring every dollar went to the campaigns generating real pipeline.

By pivoting strategy and leveraging Metadata's automation, Webex Events achieved extraordinary efficiency gains.

- **53 opportunities created** from the new content-driven approach
- **60% pipeline increase** despite massive budget cuts
- **44% lower cost per opportunity** through automated optimization
- **73% budget reduction** while growing pipeline, proving efficiency beats volume
- **30 campaigns launched in one quarter** by a two-person team

> “I turned into a mad scientist, launching 30 net-new campaigns and experiments that should've consumed my whole quarter.”

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