---
title: "create_negative_keywords_list. Metadata MCP tool reference"
url: https://metadata.io/developers/tools/create_negative_keywords_list
description: "Create a new negative keywords list in the Metadata platform with Google Ads integration. Writes tool on the Metadata MCP server, with its full JSON Schema."
source: metadata.io
---

# create_negative_keywords_list

Create a new negative keywords list in the Metadata platform with Google Ads integration.

Writes [search](https://metadata.io/developers/tools/#cat-search)

## What it does

## Arguments

| Argument | Type |   | Notes |
|---|---|---|---|
| `name` | string | required | Name of the negative keywords list (string). Example: "Competitor Brands", "Low Intent Keywords" |
| `keywords` | array | required | Array of keyword strings to block. Example: ["raichu", "blastoise", "charizard"] |
| `match_type` | string | required | Match type for all keywords. Options: EXACT (exact match), PHRASE (phrase match), BROAD (broad match). Example: 'EXACT'one of: `EXACT`, `PHRASE`, `BROAD` |
| `channel` | string |   | Ad channel scope. Both search channels are supported. These are PER-CHANNEL resources: GOOGLE_ADS and MICROSOFT_ADS hold separate sets, and one is invisible to the other. Defaults to GOOGLE_ADS when the user does not say which.one of: `GOOGLE_ADS`, `MICROSOFT_ADS` |

## Request

**Request template, not a complete runnable example.** Replace placeholders, empty objects, arrays, and zero values with valid account-specific inputs. Read required fields and nested constraints in the full schema. Confirm the account, connected channels, and referenced assets before calling a write tool.

## Response

## Related

Other search tools:

- [add_keywords_to_negative_lists](https://metadata.io/developers/tools/add_keywords_to_negative_lists) Writes
- [add_negative_keyword_lists_to_live_campaigns](https://metadata.io/developers/tools/add_negative_keyword_lists_to_live_campaigns) Writes
- [create_keywords](https://metadata.io/developers/tools/create_keywords) Writes
- [delete_negative_keyword_lists](https://metadata.io/developers/tools/delete_negative_keyword_lists) Destructive
- [duplicate_negative_keywords_list](https://metadata.io/developers/tools/duplicate_negative_keywords_list) Writes
- [experiments_keywords_stats](https://metadata.io/developers/tools/experiments_keywords_stats) Read
- [get_negative_keywords_list_details](https://metadata.io/developers/tools/get_negative_keywords_list_details) Read
- [list_experiment_keywords](https://metadata.io/developers/tools/list_experiment_keywords) Read

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