---
title: "create_update_image_ad. Metadata MCP tool reference"
url: https://metadata.io/developers/tools/create_update_image_ad
description: "Create OR update an IMAGE (or GIF) ad on Facebook, Instagram, LinkedIn, and/or Reddit. Destructive tool on the Metadata MCP server, with its full JSON Schema."
source: metadata.io
---

# create_update_image_ad

Create OR update an IMAGE (or GIF) ad on Facebook, Instagram, LinkedIn, and/or Reddit.

Destructive [creative](https://metadata.io/developers/tools/#cat-creative)

## What it does

## Arguments

| Argument | Type |   | Notes |
|---|---|---|---|
| `ads_data` | array | required | Array of IMAGE ads to create or update. Each item targets one or more of FB/IG/LinkedIn/Reddit; the platform creates one ad row per (ad, channel). |

## Request

**Request template, not a complete runnable example.** Replace placeholders, empty objects, arrays, and zero values with valid account-specific inputs. Read required fields and nested constraints in the full schema. Confirm the account, connected channels, and referenced assets before calling a write tool.

## Response

## Related

Other creative tools:

- [archive_ad](https://metadata.io/developers/tools/archive_ad) Destructive
- [create_update_carousel_ad](https://metadata.io/developers/tools/create_update_carousel_ad) Destructive
- [create_update_convo_ad](https://metadata.io/developers/tools/create_update_convo_ad) Destructive
- [create_update_document_ad](https://metadata.io/developers/tools/create_update_document_ad) Destructive
- [create_update_google_ads_ad](https://metadata.io/developers/tools/create_update_google_ads_ad) Destructive
- [create_update_linkedin_message_ad](https://metadata.io/developers/tools/create_update_linkedin_message_ad) Destructive
- [create_update_microsoft_ads_ad](https://metadata.io/developers/tools/create_update_microsoft_ads_ad) Destructive
- [create_update_video_ad](https://metadata.io/developers/tools/create_update_video_ad) Destructive

[Browse the tool catalog](https://metadata.io/developers/tools/) · [machine-readable index](https://metadata.io/developers/tools.json)