---
title: "Build B2B Full-Funnel Strategy"
url: https://metadata.io/episode/build-b2b-full-funnel-strategy
description: "James presents a practical framework for building and updating B2B full-funnel strategies that marketers can implement immediately, moving beyond generic funnel models."
source: metadata.io
---

B2B Marketers! 3 Questions for you:

1. How many generic images of funnels do you have in slide decks?
2. What does your current Full Funnel Strategy reflect?
3. When was the last time you changed it?

Learn from James’s session and leave with a framework that you can immediately apply.