---
title: "Guides"
url: https://metadata.io/guides/
description: "Practical guides for B2B demand generation marketers. Learn how to scale LinkedIn ads, optimize bids, and run conversation ad campaigns with Metadata."
source: metadata.io
---

# Guides: B2B paid media playbooks.

Practical playbooks for B2B demand generation teams running paid media at scale.

### LinkedIn Conversation Ads Guide

How to build, test, and scale LinkedIn Conversation Ad campaigns that book meetings with your ideal buyers.

### LinkedIn Ads Automation: Scale Campaigns Without Scaling Your Team

Step-by-step guide to automating audience creation, bid management, and creative rotation on LinkedIn.

### LinkedIn Bid Optimization: The Complete Guide

Maximize B2B pipeline from LinkedIn Ads with proven bid optimization strategies for every funnel stage.

## See these strategies in action

Book a 30-minute demo and we’ll show you how Metadata executes these playbooks autonomously.