---
title: "How Paul at Awardco Runs Paid Media with AI, End to End | Events"
url: https://metadata.io/how-paul-at-awardco-runs-paid-media-with-ai-end-to-end
description: "A practitioner walkthrough of how Awardco manages their entire paid media operation with AI — from audience building and creative generation to bid optimization and reporting."
source: metadata.io
---

# How Paul at Awardco Runs Paid Media with AI

A practitioner walkthrough of how Awardco manages their entire paid media operation with AI — from audience building and creative generation to bid optimization and reporting.

## About this session

Paul Woodruff walks through how Awardco runs paid media end to end with Metadata’s Agentic GTM system — using AI to move faster from idea to launch and to reach insight sooner, without adding headcount.

## Speaker

**Paul Woodruff** — Awardco

## What you'll learn

Building and reviewing audiences before spend moves

Generating on-brand creative across channels

Letting agents optimize bids and budgets continuously

Reporting paid media back to pipeline

## Ready to see AI-powered demand gen in action?

Metadata automates campaigns, targets the right accounts, and proves ROI — so your team can focus on strategy, not execution.