--- title: "metadata.io | Autonomous B2B Advertising Across 12 Channels" url: https://metadata.io/ description: "Run B2B campaigns across 12 channels with almost no manual setup. metadata.io creates audiences, landing pages, ad creatives and commercials, then runs and optimizes campaigns autonomously." source: metadata.io --- # Run B2B campaigns across 12 channels. Almost no manual setup. metadata.io creates your target audiences, landing pages, ad creatives and commercials. AI then sets up, runs and optimizes your campaigns autonomously across paid social, search, ChatGPT, display, CTV, OOH and audio. > Metadata has been a gamechanger for us. It has saved countless hours by centralizing our campaigns across multiple platforms and connecting to all our internal systems, tracking influence across leads, pipeline, and revenue. Kim Storin, CMO, Zoom · [Customer story](https://metadata.io/customers/zoom) ### More than a decade in B2B advertising. Over $1B in managed ad spend. Spend, leads, pipeline and reported conversions from connected ad accounts, in one view. metadata.io in ChatGPT · Live now [Explore the ChatGPT plugin](https://metadata.io/chatgpt) ## metadata.io in ChatGPT Direct your campaign work from ChatGPT. Your team sets the budget and account controls. - *✓*Reading the last 14 days across 5 ad accounts - *✓*Finding campaigns with zero conversions - *✓*Found 3 campaigns to pause Waiting for a prompt. [Explore the iPhone app](https://metadata.io/iphone) ## Take action from your iPhone. Use 170+ MCP tools connected to your company's advertising accounts. Create landing pages, build target audiences, generate creatives, and set up draft campaigns from your phone. [Get the iPhone app](https://apps.apple.com/us/app/metadataone/id6800968101) [Watch the 60-second iPhone action demo](https://metadata.io/media/mobile-app/metadataone-iphone-actions-v4-60s.mp4). Illustrative workflow showing an audience, ad creative, landing page and assembled campaign draft. For existing MetadataONE customers. iOS 17 or later. ### Create: Create the campaign assets. Build landing pages, target audiences, and ad creatives through the tools connected to your accounts. ### Approvals: Review before you approve. Review campaign plans with their budget, audience, and context before making your decision. ### Campaigns: Set up the next campaign. Turn your audience, creative, budget, and channel choices into a draft campaign. ## Connect your AI agent to the same execution engine. Marketing leaders can run campaigns from the prompt-first interface on this site. Technical teams can connect Claude Code, Hermes, OpenClaw, or a custom agent to Metadata MCP and control audiences, campaigns, creative, budgets, experiments, analytics, and approvals without touching the UI. ## Build the campaign and run it in one product. metadata.io connects audience creation, campaign production and autonomous execution, so your team can direct the work instead of assembling it across tools. ### Create the target audience where you run the campaign. Build B2B audiences inside metadata.io and use them on their own or with campaign execution. ### Create landing pages, ad creatives and commercials. Give metadata.io your campaign direction. Its agentic workflow produces the assets with almost no manual setup. ### Run and optimize across 12 channels. metadata.io sets up, runs and optimizes campaigns programmatically. Your team controls the goals and budget. ## An AI-augmented team at your service. Meet the people and AI specialists behind your campaigns. - **Henry Mann** (Human): Managing Director, Marketing Services. [LinkedIn](https://www.linkedin.com/in/henryvmann/) - **Mei** (AI): Head of strategy. - **Anthony Viviani** (Human): Marketing Strategy Director. [LinkedIn](https://www.linkedin.com/in/anthony-viviani-8ba03161/) - **Zoe** (AI): Creative director. - **Fernanda Fragoso** (Human): Performance Marketing Manager. [LinkedIn](https://www.linkedin.com/in/fernandafragoso-md/) - **Muhammad Rafeh Umair** (Human): Marketing Associate. [LinkedIn](https://www.linkedin.com/in/rafehumair/) - **Max** (AI): Audience Lead. - **Glaucia Traverzim** (Human): Sr. Performance Marketing Manager. [LinkedIn](https://www.linkedin.com/in/glaucia-traverzim/) - **Hannah Suan** (Human): Marketing Associate. [LinkedIn](https://www.linkedin.com/in/hannah-suan-92769920b/) - **Eva** (AI): Offers & Promotions Lead. - **Gabriela Padilha Ferreira** (Human): Marketing Associate. [LinkedIn](https://www.linkedin.com/in/gabriela-padilha-dev/) - **Logan Neveau** (Human): VP, GTM. [LinkedIn](https://www.linkedin.com/in/lneveau/) - **Ann** (AI): Campaign Manager. - **Thauane Pacheco** (Human): Marketing Associate. [LinkedIn](https://www.linkedin.com/in/thauane-namba/) - **Tom** (AI): Analytics Director. - **Aqsa Sadiq** (Human): Marketing Associate. [LinkedIn](https://www.linkedin.com/in/aqsa-sadiq-164655394/) - **Raj** (AI): Operations Lead. - **Gil Allouche** (Human): Founder & CEO. [LinkedIn](https://www.linkedin.com/in/gilallouche/) ### One metadata.io product. Use it your way. #### Audiences Create the target audiences for your campaigns. #### Campaign execution and optimization Build on your audiences with programmatic campaign management. #### Agentic workflow Delegate campaign production and execution through the app or your AI assistant. ## Customer results with metadata.io. Published results from B2B teams using metadata.io. Explore the customer stories behind the numbers. ### Zoom **9X** ROI in our published case study ### N-able **524%** Pipeline ROI in our published case study ### Monotype **83%** Decrease in Cost per Opportunity in 3 Months ## Run campaigns across 12 channels. Create your audience and assets in metadata.io. Let AI set up, run and optimize the campaigns programmatically. #### Facebook Meta Ads #### Instagram Meta Ads #### LinkedIn Sponsored Content #### X (Twitter) Promoted Ads #### Reddit Promoted Posts #### Google Ads Search ads #### Microsoft Bing Bing Ads #### ChatGPT ChatGPT Ads #### Display Programmatic display #### CTV Connected TV #### OOH Out-of-home #### Audio Audio ads ## See the companies behind zero-click engagement. See which companies view, engage with or convert on ads, including accounts that never fill out a form. Use the account journey to guide campaigns and sales follow-up. ### Company-level ad signals See which companies view, engage with or convert on your ads, including activity without a form fill. ### Company engagement Review company-level ad views, engagement and conversions alongside CRM pipeline. ### Give sales account context Use company-level ad engagement to prioritize accounts and give sales useful context for follow-up. ### Account Journey Timeline Company-level ad views, engagement and conversions in a timeline per account. ### Multi-Channel Consolidation See engagement across LinkedIn, Meta, Google, your website and CRM in one view. ### Retargeting audiences Use company engagement to decide which accounts to target next. Company-level insights are part of the same metadata.io product. Review your reporting scope in the demo. Rated by Real Users ## Trusted on G2 4.6/5 average rating · **34** G2 badges ## What marketing leaders are saying. "It's the most set-it-and-forget-it thing out there. **Except the agent doesn't forget.**" Charisse, Digital Marketing Lead • Zoom · [Read the Zoom Bid Agent story](https://metadata.io/resources/blog/how-zoom-cut-cpc-by-77-and-boosted-roi-3x-with-metadatas-bid-agent) "...drove **155% increase in pipeline with a 25% lower CPC**..." Natalie Scherer, VP Growth Marketing · LogicMonitor · [Read the Bid Agent story](https://metadata.io/agents/linkedin-bid-agent) "The biggest value is not only allowing me to give good reporting on account level data but also **making it instantly consumable by salespeople.**" Tagg Bozied, Senior Manager of Paid Social • Docebo · [Read the Docebo story](https://metadata.io/resources/case-study/docebo) "In our first month, CPL dropped 88%." Tyler Crumpler, Director of Demand Marketing • Instruqt · [Read the Instruqt story](https://metadata.io/resources/case-study/instruqt-replaces-its-agency-with-metadata) Gainsight reported **70% of manual work eliminated**. Gainsight customer story · [Read the Gainsight story](https://metadata.io/customers/gainsight) "It's the most set-it-and-forget-it thing out there. **Except the agent doesn't forget.**" Charisse, Digital Marketing Lead • Zoom · [Read the Zoom Bid Agent story](https://metadata.io/resources/blog/how-zoom-cut-cpc-by-77-and-boosted-roi-3x-with-metadatas-bid-agent) "...drove **155% increase in pipeline with a 25% lower CPC**..." Natalie Scherer, VP Growth Marketing · LogicMonitor · [Read the Bid Agent story](https://metadata.io/agents/linkedin-bid-agent) "The biggest value is not only allowing me to give good reporting on account level data but also **making it instantly consumable by salespeople.**" Tagg Bozied, Senior Manager of Paid Social • Docebo · [Read the Docebo story](https://metadata.io/resources/case-study/docebo) "In our first month, CPL dropped 88%." Tyler Crumpler, Director of Demand Marketing • Instruqt · [Read the Instruqt story](https://metadata.io/resources/case-study/instruqt-replaces-its-agency-with-metadata) Gainsight reported **70% of manual work eliminated**. Gainsight customer story · [Read the Gainsight story](https://metadata.io/customers/gainsight) "I'd be shocked if not everyone has heard of Metadata because **I'm constantly singing your praises** and passing around reports." Kylee Schreck, Senior Digital Marketing Manager • Nitrogen Wealth · [Read the Nitrogen Wealth story](https://metadata.io/resources/case-study/nitrogen-wealth) "We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch." Riley Timmins, Director of Marketing • Cacheflow · [Read the Cacheflow story](https://metadata.io/resources/case-study/cacheflow) "Spotlight has saved us hours of work cleaning up data and building audiences." Alexander Goodwin, Senior Demand Gen Manager • Fingerprint · [Read the Fingerprint story](https://metadata.io/resources/case-study/how-fingerprint-found-real-ad-impact-and-data-clarity-with-spotlight) "I'd be shocked if not everyone has heard of Metadata because **I'm constantly singing your praises** and passing around reports." Kylee Schreck, Senior Digital Marketing Manager • Nitrogen Wealth · [Read the Nitrogen Wealth story](https://metadata.io/resources/case-study/nitrogen-wealth) "We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch." Riley Timmins, Director of Marketing • Cacheflow · [Read the Cacheflow story](https://metadata.io/resources/case-study/cacheflow) "Spotlight has saved us hours of work cleaning up data and building audiences." Alexander Goodwin, Senior Demand Gen Manager • Fingerprint · [Read the Fingerprint story](https://metadata.io/resources/case-study/how-fingerprint-found-real-ad-impact-and-data-clarity-with-spotlight) ## See Zoom's campaign automation story. See how Zoom centralized campaigns across platforms and connected them to its internal systems. ## Frequently asked questions metadata.io is one product for B2B advertising. Use audiences on their own, add campaign execution and optimization, or delegate the workflow to AI. Target audiences, landing pages, ad creatives and commercials. metadata.io sets up, runs and optimizes campaigns autonomously across 12 channels. Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio. Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls. Yes. Use the agentic app or connect your AI assistant through MCP to work with the same metadata.io product. ## Controls for your campaign work. Set campaign budgets, spend caps, pacing and approval requirements. Review our security and compliance information as part of your evaluation. #### SOC 2 Type II Independently audited. Your data is encrypted at rest and in transit. #### Patented Technology Protected IP for campaign optimization and audience automation. #### Brand Safety Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls. #### Scale Managing enterprise ad spend across the largest B2B brands.