---
title: "B2B on Facebook: Take a Pilot"
url: https://metadata.io/lp/2024-fb_poc_offer_v1
description: "Prove Facebook and Instagram work for your B2B campaigns with a Metadata pilot. See how Cacheflow, Pendo, and Automation Anywhere win on Facebook."
source: metadata.io
---

# Your B2B Secret Weapon on Facebook

Take a pilot to prove Facebook works for your B2B campaigns.

## B2B on Facebook? Metadata Powers These Brands

## The data speaks

Did you know that Facebook and Instagram generate powerful results for B2B marketers? Our latest benchmark report reveals key insights from June to August 2024, showing why these platforms are vital for your B2B strategy.

Return on investment by channel, June–August 2024 benchmark.

### How Cacheflow Closed Their Largest Deal Using MetaMatch Audiences

> “We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch. Analytics showed we were hitting them on LinkedIn too. Our best leads come from our RevOps-based MetaMatch audience, which, although only about 15K, provides very clean and effective targeting.”

### How Pendo Reduced Their Cost-per-MQL on Facebook by 80%

> “We have a really lean digital marketing team, so we rely on Metadata to help us run experiments at scale and optimize our paid social media spend. That just wasn’t possible using the native platforms.”

### How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads

> “When people think of B2B paid social, LinkedIn is the first platform that comes to mind. But what if you could create LinkedIn-level audiences and run campaigns that generate pipeline just as efficiently on Facebook? It’s perfectly possible with Metadata. We’ve been able to build a lean, mean, demand gen machine that’s fueled by high-quality leads from LinkedIn and Facebook with an MQL rate of 90%+.”

## Take a pilot.

Prove Facebook works for your B2B campaigns with a Metadata pilot.