--- title: "MCP Server, 160 Tools for Autonomous Ad Operations" url: https://metadata.io/mcp-server description: "Connect your AI agents to real paid advertising infrastructure. 160 MCP tools for audience building, campaign management, creative generation, and analytics. Free to start, usage-based." source: metadata.io --- # Give your AI agentsreal advertising infrastructure. 160 MCP tools that let AI agents build audiences, launch campaigns, generate creatives, and pull analytics across LinkedIn, Google, Meta, Reddit, and more channels. Your marketing team sets the strategy. The agents handle the execution at scale. ## Your AI can plan campaigns.Now it can run them. AI agents are great at reasoning about marketing strategy. But until now, they could not actually execute: no launching ads, no building audiences, no managing budgets. Metadata's MCP server gives them direct access to real ad operations across 8 channels. ### Launch real campaigns Your agent calls `create_campaign` and `launch_campaign`. Real ads go live on LinkedIn, Google, and Meta within minutes. Not a simulation. ### Build audiences programmatically 13 audience creation tools: firmographic, technographic, intent (Bombora and G2), retargeting, CSV import, LinkedIn/Meta native criteria. Your agent picks the right one. ### Generate ad creatives Extract brand kits from any domain, generate on-brand ad visuals, and deploy them across channels. All from a tool call. ### Full-funnel analytics Account timelines, conversion tracking, funnel reports, keyword performance, demographic breakdowns. Your agent reads results and optimizes. ### Budget and experiment control Set daily budgets, manage experiments, pause and restart keywords. Your agent allocates spend across experiments based on real performance data. ### CRM and channel integrations Connect Salesforce, HubSpot, and 8 ad channels. Your agent reads integration status and manages connections. ## One workflow. Five tool calls.A live campaign. ### From zero to live campaign in 5 calls Your agent handles the full workflow. Each tool call maps to a real platform operation. No SDKs to maintain, no REST endpoints to manage, no OAuth flows to debug. - Agent scrapes target company's brand (colors, fonts, logo, tone) - Builds a firmographic audience of 200-1K companies matching ICP - Generates on-brand ad creative using the extracted brand kit - Creates a multi-channel campaign with audience and creative attached - Launches live. Real budget, real impressions, real leads flowing into CRM ## 160 tools across 14 categories Every tool is a single MCP call. Read operations cost 1 credit. Create/update operations cost 5. Campaign launches and creative generation cost 10-25. ## Works with every MCP-compatible agent If your agent speaks MCP, it can run paid advertising. No custom integrations needed. ## Why your marketing team needs an MCP server The MCP server is the API — the 160 tools your AI agents call. [MetadataONE](https://metadata.io/one) is the product built on top of it: the specialist agents, the 60-second approval gate before any spend, the dashboards, and the asset library. Here is what that combination means for your demand gen operation. ### Your team scales without new headcount An MCP server lets AI agents do the repetitive campaign work your team does today: audience building, campaign setup, bid adjustments, reporting pulls. One agent can handle the workload of 2-3 junior media buyers. You redeploy your people to strategy. ### Campaigns launch in minutes, not days Today it takes your team 4-6 hours to launch a multi-channel campaign. With an MCP-connected agent, the same campaign goes from brief to live in under 10 minutes. Zoom cut their setup time by 94% using this exact approach. ### 24/7 optimization without overnight shifts AI agents connected via MCP monitor performance, adjust bids, pause underperformers, and reallocate budget around the clock. Your team reviews results in the morning. The optimization happened while they slept. ### You keep strategic control The MCP server is the API, not a black box. In MetadataONE your team sets goals, approves budgets, and reviews every campaign plan before anything spends — the agents handle execution. Think of it as adding senior specialists who follow your playbook perfectly. ## Your agents already think.Now they can advertise. See the MCP server in action, or dive straight into the developer docs. ## Frequently asked questions A Model Context Protocol server that exposes Metadata's tools to AI clients like Claude Code, so agents can build audiences, launch campaigns, and pull reporting headlessly. 160 MCP tools across audiences, campaigns, creative, offers, analytics, and operations. Developers and technical teams who want to run Metadata programmatically or from their own AI agents.