---
title: "Personalizing The Buying Journey - Metadata Town Hall"
url: https://metadata.io/metadata-and-reactful-webinar
description: "Open discussion about personalizing the B2B buying journey, maximizing site traffic, and the Reactful acquisition."
source: metadata.io
---

This event has concluded. The content below is preserved for reference.

# Personalizing The Buying Journey

Check out this open discussion about personalizing the B2B buying journey, getting more from existing site traffic, and the acquisition of Reactful.

## In this webinar, you'll learn:

- Why personalizing the buying journey is a path to marketing success
- How Reactful and Metadata integrate for enhanced results
- Answers to key questions with Q&A from Gil, Jason, Leifur, and Safa

Reactful automates the delivery of personalized website and landing page experiences. This acquisition strengthens Metadata's B2B marketing platform.

## Speakers

- **Gil Allouche** -- Founder, Metadata
- **Jason Widup** -- VP Marketing, Metadata
- **Leifur Thordarson** -- CEO, Reactful powered by Metadata
- **Safa Scott** -- Head of Personalization, Reactful powered by Metadata