---
title: "Microsoft Advertising (Bing Ads) Integration"
url: https://metadata.io/platform/integrations/bing-ads
description: "Connect Bing Ads (Microsoft Advertising) to Metadata for B2B search campaigns on Bing, Yahoo, and DuckDuckGo with pipeline optimization."
source: metadata.io
---

## What the integration does

Grounded in the live platform capabilities the agents use every day.

### Launch from Metadata

Build and manage Microsoft Advertising (Bing) campaigns alongside your other channels.

### Sync your audiences

Push Metadata audiences to Microsoft Advertising for account-based targeting.

### One view of performance

Pull Microsoft Ads results back for unified, closed-loop reporting.