---
title: "Facebook Ads Integration"
url: https://metadata.io/platform/integrations/facebook-ads
description: "Connect Facebook Ads to Metadata to manage B2B campaigns, sync custom audiences, and optimize toward pipeline on Facebook and Instagram."
source: metadata.io
---

## What the integration does

Grounded in the live platform capabilities the agents use every day.

### Run Meta from Metadata

Launch and manage Facebook campaigns from the same platform as your other channels.

### B2B audiences on Meta

Push firmographic and intent audiences to Facebook for account-based targeting.

### Optimized for pipeline

The bid agent optimizes toward revenue, not vanity metrics.