---
title: "Google Analytics Integration"
url: https://metadata.io/platform/integrations/google-analytics
description: "Connect Google Analytics to Metadata to enrich campaign attribution with website behavior data. Track the full visitor journey."
source: metadata.io
---

## What the integration does

Grounded in the live platform capabilities the agents use every day.

### Web + conversion signals

Bring Google Analytics data in for attribution and on-site conversion context.

### Closed-loop view

Tie paid campaigns to on-site behavior and the conversions that follow.

### Better optimization

Feed analytics signals into how the agents optimize spend.