---
title: "Instagram Ads Integration"
url: https://metadata.io/platform/integrations/instagram-ads
description: "Connect Instagram Ads to Metadata for B2B brand awareness and demand gen campaigns on Instagram with CRM-powered targeting."
source: metadata.io
---

## What the integration does

Grounded in the live platform capabilities the agents use every day.

### Run Instagram from Metadata

Manage Instagram placements alongside Facebook and your other paid channels.

### B2B audiences on Instagram

Target Metadata-built firmographic and intent audiences on Instagram.

### Optimized for pipeline

Budget follows the audiences and creative that generate pipeline.