---
title: "Salesforce Integration"
url: https://metadata.io/platform/integrations/salesforce
description: "Connect Salesforce to Metadata to sync leads, contacts, opportunities, and campaign data. Close the loop between ad spend and revenue."
source: metadata.io
---

## What the integration does

Grounded in the live platform capabilities the agents use every day.

### CRM-powered audiences

Build targeting and suppression audiences from Salesforce accounts, contacts, and lifecycle stage.

### Closed-loop revenue

Pipeline, opportunity, and revenue data ties ad spend to what actually closes in Salesforce.

### Fast to connect

Connect Salesforce with OAuth so the agents read CRM context and write campaign outcomes back.