--- title: "Campaign Automation" url: https://metadata.io/platform/marketing-automation description: "Launch and orchestrate paid campaigns across LinkedIn, Facebook, Google, and Instagram from a single platform. Multi-channel orchestration, creative library, lifecycle management, approval workflows, and real-time reporting." source: metadata.io --- # One workflow. Every channel. Launch and manage paid campaigns across LinkedIn, Facebook, Google, and Instagram from a single platform. Define your audience once and deploy everywhere. First campaign live within 48 hours of connecting your ad channels Sourced pipeline Experiments Run Channels Supported Enterprise Customers ## One brief deploys across every channel simultaneously Define your campaign once, audience, creatives, budget, and schedule, and Metadata translates it into native campaigns on LinkedIn, Facebook, Google Display, and Google Search at the same time. No copying settings between platforms. No manual duplication. Each channel gets properly formatted ads with channel-specific best practices applied automatically. ## Set up once, launch everywhere Build your campaign with audiences, creatives, and offers in a single wizard. Metadata translates it into native campaigns on each channel, no manual duplication required. ## Upload once, resize and deploy across all channels Upload creatives once and reuse them across campaigns. Metadata automatically resizes assets for each channel's native format. A/B test creative variants automatically, the platform rotates variations, measures performance, and promotes winners without manual intervention. Pair ads with lead gen offers, landing pages, or content assets. Update creatives globally without rebuilding campaigns. ## Manage budgets across channels in one place Group campaigns into budget pools that span channels. Set monthly or daily limits, and Metadata ensures spend stays on track across LinkedIn, Facebook, and Google simultaneously. ## Campaigns that manage themselves Campaigns auto-pause when budget is exhausted, auto-resume when budget is refreshed, and auto-optimize based on real-time performance data. Metadata continuously reallocates spend to top-performing experiments and pauses underperformers, no manual babysitting required. Every campaign moves through a defined lifecycle: from draft to approval to live optimization to completion. You always know exactly where each campaign stands. ## Nothing goes live without sign-off Set budget thresholds, creative approval gates, and audience sign-off before any campaign goes live. Configure approval chains by campaign size, small experiments launch instantly, while high-budget campaigns require stakeholder review. Every gate is tracked with timestamps and reviewer identity. Full audit trail for compliance reporting. ## Real-time dashboards. Automated weekly reports. Anomaly alerts. Every campaign, channel, and experiment feeds into a unified reporting layer. Get automated weekly performance summaries in your inbox, and receive instant alerts when CPL (Cost per Lead) spikes, budgets are underspending, or a campaign underperforms its historical baseline. ### Real-Time Dashboards Cross-channel performance in a single view. Filter by campaign, channel, date range, or experiment. See spend, leads, CPL, and pipeline attribution updated in real time. ### Automated Weekly Reports Every Monday, your team gets a performance summary: top experiments, budget utilization, channel comparison, and recommended next steps. No manual report building. ### Anomaly Detection Alerts Instant notifications when CPL exceeds thresholds, spend pacing falls behind, or a channel's performance deviates significantly from its trailing average. Catch issues before they burn budget. ## Pause, resume, and adjust without leaving the platform Manage the full campaign lifecycle from Metadata. Pause underperformers, scale winners, swap creatives, and adjust targeting, all changes push to native channels automatically. ### Zoom: 4.2x ROAS with Metadata campaign automation Zoom's demand gen team uses Metadata to orchestrate campaigns across LinkedIn and Meta simultaneously, with AI agents handling bid optimization and budget reallocation in real time. ## Eight ad channels. One platform. Metadata connects to every major B2B advertising channel so you can launch, optimize, and report from a single workflow. ## From brief to revenue in 6 steps Metadata replaces the manual campaign setup process with an end-to-end automated workflow. Define what you want, and the platform handles the rest. ### Define campaign brief Set your target audience, budget, channels, and goals in a single brief. No need to configure each channel separately. ### AI generates creatives Brand-consistent ad creatives are generated automatically from your brand kit, properly sized for every channel format. ### Audiences built via MetaMatch Audiences are built and matched across channels using firmographic, technographic, and intent data through MetaMatch. ### Simultaneous multi-channel launch Campaigns launch simultaneously across all selected channels with native formatting and best practices applied automatically. ### AI agents optimize in real-time Seven AI agents continuously optimize bids, budgets, and creative rotation, shifting spend toward what generates pipeline. ### Revenue attribution Every dollar of ad spend is connected to pipeline outcomes. See which campaigns, channels, and experiments source revenue. ## How Metadata differs from HubSpot and Marketo HubSpot and Marketo are email-first platforms that added paid media as an afterthought. Metadata was built from day one for paid-media execution across every major B2B channel. ### Traditional Marketing Automation - Email-first platforms with paid media bolted on as a secondary feature - Manual campaign setup required per channel, duplicate configuration across LinkedIn, Google, Meta - Paid media integration requires third-party connectors and middleware (Marketo, HubSpot Ads) - Reporting centers on email metrics: open rates, click rates, unsubscribe rates - Budget management happens in each native ad platform separately ### Metadata Campaign Automation - Paid-media-first platform with native multi-channel execution across 8 channels - One brief launches campaigns across LinkedIn, Google, Meta, and 5 more channels simultaneously - Direct API integrations with all 8 ad channels, no connectors, no middleware, no sync delays - Reports on pipeline and revenue sourced by campaign, experiment, and channel - Unified budget management with AI agents that reallocate spend to top performers in real time ## Frequently Asked Questions ### How long does it take to launch a campaign? Most teams launch their first campaign within 48 hours of connecting their ad channels. The platform handles audience matching, creative formatting, and channel-specific requirements automatically. Zoom reduced their campaign setup time by 94% after switching to Metadata. ### Can I manage existing campaigns from other platforms? Yes. When you connect your ad accounts (LinkedIn, Facebook, Google, etc.), Metadata imports your existing campaigns and lets you manage them alongside new ones. You keep full access to native platform dashboards as well. ### What reporting is included? Automated weekly reports, real-time dashboards, experiment-level breakdowns, and CRM-verified revenue attribution. Every dollar of ad spend is tied to pipeline and revenue outcomes. LogicMonitor used this reporting to identify the experiments driving 155% more pipeline. ### How does budget allocation work across channels? Metadata's AI agents continuously monitor experiment performance and shift budget toward the audiences, creatives, and channels generating the most pipeline. You set the total budget and constraints; the platform optimizes allocation in real time.