--- title: "Campaign Automation Across 12 Channels | metadata.io" url: https://metadata.io/platform/marketing-automation description: "Create audiences, landing pages, ad creatives and commercials. metadata.io sets up, runs and optimizes B2B campaigns autonomously across 12 channels." source: metadata.io --- # One workflow. 12 channels. Create target audiences, landing pages, ad creatives and commercials in metadata.io. Let AI set up, run and optimize campaigns across 12 channels with almost no manual setup. Campaign setup and optimization Managed ad spend Experiments Run Channels Supported Product for audiences and campaign execution ## One brief deploys across every channel simultaneously Define your audience, creatives, budget and schedule once. metadata.io creates native campaigns for your selected channels. No copying settings between platforms. No manual duplication. Each channel gets properly formatted ads with channel-specific best practices applied automatically. ## Set up once, launch everywhere Build your campaign with audiences, creatives, and offers in a single wizard. Metadata translates it into native campaigns on each channel, no manual duplication required. ## Upload once, resize and deploy across all channels Upload creatives once and reuse them across campaigns. Metadata automatically resizes assets for each channel's native format. A/B test creative variants automatically, the platform rotates variations, measures performance, and promotes winners without manual intervention. Pair ads with lead gen offers, landing pages, or content assets. Update creatives globally without rebuilding campaigns. ## Manage budgets across channels in one place Set campaign budgets and manage spend across channels. metadata.io runs and optimizes campaigns within your account controls. ## Campaigns that manage themselves Campaigns auto-pause when budget is exhausted, auto-resume when budget is refreshed, and auto-optimize based on real-time performance data. Metadata continuously reallocates spend to top-performing experiments and pauses underperformers, no manual babysitting required. Every campaign moves through a defined lifecycle: from draft to approval to live optimization to completion. You always know exactly where each campaign stands. ## Set the approvals your account needs. Set campaign budgets, review creative and audience choices, and define the approval requirements for your account. Autonomous execution and optimization operate within those controls. Every gate is tracked with timestamps and reviewer identity. Full audit trail for compliance reporting. ## Review campaign performance across channels. Compare spend, leads, cost per lead and CRM outcomes. Use company engagement to decide where to focus your next campaign. ### Campaign dashboards Review campaign and channel performance in one view, with spend, leads, cost per lead and CRM pipeline context. ### Performance summaries Review experiments, budget use and channel performance to plan your next campaign. ### Spend and pacing Compare campaign spend and cost per lead against your goals. Review where performance needs attention. ## Pause, resume, and adjust without leaving the platform Manage the full campaign lifecycle from Metadata. Pause underperformers, scale winners, swap creatives, and adjust targeting, all changes push to native channels automatically. ## Zoom centralized campaigns across platforms. See how Zoom connected campaign execution to its internal systems and tracked influence across leads, pipeline and revenue. ## Run campaigns across 12 channels. Create audiences and campaign assets, then launch, optimize and report across the 12 channels below. ## From campaign brief to performance insights. Metadata replaces the manual campaign setup process with an end-to-end automated workflow. Define what you want, and the platform handles the rest. ### Define campaign brief Set your target audience, budget, channels, and goals in a single brief. No need to configure each channel separately. ### AI generates creatives Brand-consistent ad creatives are generated automatically from your brand kit, properly sized for every channel format. ### Build audiences in metadata.io Build and match audiences across channels using firmographic, technographic and intent data within metadata.io. ### Simultaneous multi-channel launch Campaigns launch simultaneously across all selected channels with native formatting and best practices applied automatically. ### AI agents optimize in real-time Seven AI agents continuously optimize bids, budgets, and creative rotation, shifting spend toward what generates pipeline. ### Revenue attribution Review campaign spend alongside CRM pipeline outcomes. See which campaigns and channels were involved in the account journey. ## How Metadata differs from HubSpot and Marketo HubSpot and Marketo are email-first platforms that added paid media as an afterthought. Metadata was built from day one for paid-media execution across every major B2B channel. ### Traditional Marketing Automation - Email-first platforms with paid media bolted on as a secondary feature - Manual campaign setup required per channel, duplicate configuration across LinkedIn, Google, Meta - Paid media integration requires third-party connectors and middleware (Marketo, HubSpot Ads) - Reporting centers on email metrics: open rates, click rates, unsubscribe rates - Budget management happens in each native ad platform separately ### Metadata Campaign Automation - Paid-media-first platform with native multi-channel execution across 12 channels - One brief directs campaign creation and execution across 12 channels - Programmatic campaign execution across 12 channels - Reports on pipeline and revenue sourced by campaign, experiment, and channel - Unified budget management with AI agents that reallocate spend to top performers in real time ## Frequently Asked Questions ### What does metadata.io automate? It creates target audiences, landing pages, ad creatives and commercials, then sets up, runs and optimizes campaigns autonomously across 12 channels. ### Which channels can I run? Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio. ### Who controls the campaign budget? Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls. ### What can I see in reporting? See campaign performance and which companies view, engage with or convert on ads, including activity without a form fill. Review these signals alongside CRM pipeline outcomes.