---
title: "Revenue Optimization"
url: https://metadata.io/platform/revenue-optimization
description: "Connect ad spend to pipeline and revenue with multi-touch attribution, real-time ROAS dashboards, and AI-powered budget optimization. See which campaigns actually source pipeline."
source: metadata.io
---

# Prove what's driving revenue

Connect every dollar of ad spend to pipeline and closed-won deals. Track campaigns from impression to closed-won with multi-touch attribution, real-time ROAS dashboards, and AI-powered budget optimization.

Plans from pricing scoped per team. [demo-based proposal →](https://metadata.io/demo)

More pipeline with 25% lower CPC. Natalie Scherer, VP Growth Marketing

## Track every dollar from ad impression to closed-won

Track every dollar from ad impression to lead to opportunity to closed-won. See which campaigns actually source pipeline vs just influence it. No more guessing where revenue came from.

## Four models. One that actually learns from your data.

Every attribution model tells a different story. First-touch over-credits top-of-funnel. Last-touch ignores everything before the close. Linear spreads credit evenly when touchpoints are not equal. Metadata's AI-weighted model learns from your historical conversion data to weight the touchpoints that actually predict closed-won deals.

### First Touch

100% credit to the first interaction. Shows which campaigns create initial awareness and fill the top of funnel.

### Last Touch

100% credit to the final touchpoint before conversion. Shows which campaigns close deals but misses the journey.

### Linear

Equal credit across every touchpoint. Fair but treats a whitepaper download the same as a product demo.

### AI-Weighted

Machine learning trained on your closed-won deals. Weights each touchpoint by its actual predictive value for revenue.

Switch between models in one click. Compare how credit shifts across campaigns. Then use the AI-weighted model for budget decisions, it optimizes for pipeline, not pageviews.

## ROAS, pipeline velocity, cost-per-opp, live

No more pulling reports at end of month. Metadata dashboards update in real time as deals move through your pipeline. See ROAS by channel, pipeline velocity by campaign, and cost-per-opportunity trends the moment they change.

The CFO doesn't care about impressions or CTR. They care about pipeline generated per dollar spent. That's what this dashboard shows.

Built for the metrics that matter to the board

## Budget follows pipeline, not clicks

AI continuously reallocates budget from low-performing campaigns to high-performers based on pipeline contribution, not just clicks. A campaign with a high CTR but zero pipeline gets throttled. A campaign with expensive clicks but strong pipeline contribution gets more budget.

Most platforms optimize for clicks. Metadata optimizes for the metric that matters, pipeline sourced per dollar spent.

Based on 263K+ experiments across 200+ customers

## Bidirectional sync with Salesforce and HubSpot

Pipeline data flows back to optimize future campaigns. Every deal stage update, every closed-won, every lost opportunity. Metadata uses it all to make smarter budget and targeting decisions. No manual data exports. No stale reports.

### Salesforce

Opportunities, deal stages, revenue, and custom fields sync bidirectionally. Pipeline data trains the attribution model.

### HubSpot

Deals, lifecycle stages, and contact properties flow back in real time. Closed-won data feeds budget optimization.

## From spend to revenue, fully connected.

[Illustrative data, actual results vary by customer]

## Zoom: 4.2x return on ad spend with Metadata revenue optimization

Metadata's revenue attribution connects every dollar of ad spend to pipeline and closed-won revenue, enabling Zoom's team to shift budget toward the highest-performing channels and audiences automatically.

ROAS