---
title: "Pricing for your campaign scope | metadata.io"
url: https://metadata.io/pricing
description: "Pricing depends on channels, managed ad spend and execution scope. Use metadata.io for audiences, campaign execution and optimization, or the agentic workflow."
source: metadata.io
---

# Pricing for the way you use metadata.io.

Pricing depends on your channels, managed ad spend and execution scope. Use metadata.io for audiences, add campaign execution and optimization, or delegate the workflow to AI. We scope a proposal around your setup.

> The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople.

Tagg Bozied, Senior Manager of Paid Social, Docebo · [Customer story](https://metadata.io/customers/docebo)

## How pricing is scoped.

Your channels, managed spend and the work you want metadata.io to handle determine your scope.

### What shapes your price

Channels under management, managed ad spend, and the work you use metadata.io for: audiences, landing pages, ad creatives, commercials, campaign execution, optimization and reporting.

### Choose your scope

Start with target audiences, use metadata.io to run and optimize campaigns, or use its agentic workflow for autonomous execution. Your proposal defines what is included.

### What to expect from the call

A walkthrough of metadata.io and a discussion of your use case, selected capabilities and pricing factors.

## One product. Choose how much it handles.

Use the capabilities your team needs within metadata.io. Your proposal sets the scope.

### Audiences

Build and activate target audiences for your campaigns within metadata.io.

### Creative, landing pages and commercials

Generate ad creatives, create landing pages and produce commercials in the same product.

### Campaigns and experiments

Set up, run and optimize campaigns programmatically across 12 channels.

### Bids, budgets and reporting

Review campaign spend, account engagement and CRM pipeline outcomes.

## How an engagement starts.

Bring your campaign needs. See the workflow and discuss the right scope for your team.

### 1. Tell us what you need

Discuss your audience, channels and the campaign work you want metadata.io to handle.

### 2. See the workflow

Walk through audience creation, campaign production, execution and optimization for your use case.

### 3. Discuss your scope

Review the channels, managed spend and capabilities your team needs. Your proposal defines the agreed scope.

## What it replaces.

Choose which production and execution work to move into metadata.io.

### Agency retainers

Campaign production and execution work you choose to bring into metadata.io.

### Paid media headcount

The manual campaign management across ad platforms that a paid media team spends its week on. Your team keeps strategy, budgets and approvals.

### Point tools

Audience creation, landing pages, ad creatives, commercials and campaign execution in one product.

## Pricing questions

No. Pricing is scoped per team on a demo and depends on your channels, any ad spend metadata.io manages for you, and the work you use it for.

The first step is a demo. Discuss the capabilities and scope your team needs.

Yes. Channels under management are one of the three things that shape the price, with managed spend and the scope of work your team delegates.

Your team. metadata.io automates execution and optimization within the budget and account controls your team sets.

## See what metadata.io can handle for your team.

Discuss the scope and pricing for the work your team needs.