---
title: "How Fingerprint Found Real Ad Impact and Data Clarity With Spotlight"
url: https://metadata.io/resources/case-study/how-fingerprint-found-real-ad-impact-and-data-clarity-with-spotlight
description: "Learn how Fingerprint used Metadata Spotlight to discover millions in hidden opportunities and transform their ABM strategy across Facebook, LinkedIn, and Reddit."
source: metadata.io
---

# How Fingerprint Found Real Ad Impact and Data Clarity With Spotlight

Learn how Fingerprint used Metadata Spotlight to discover millions in hidden opportunities and transform their ABM strategy across Facebook, LinkedIn, and Reddit.

Company: Fingerprint | Industry: Software | Employees: 112

Fingerprint helps businesses identify and understand their users with unmatched accuracy. Their device identity platform provides deep insights that empower companies to combat fraud, personalize experiences, and enhance security -- all without compromising privacy.

## The Challenge

Before implementing Spotlight, Fingerprint struggled with fragmented tools, unreliable data, and limited confidence in their account-based marketing efforts. Multiple systems made data integration difficult and decision-making uncertain.

## The Approach

Alexander Goodwin, Senior Demand Generation Manager, led the implementation. Spotlight was integrated into their existing tech stack, tracking engagement across LinkedIn and Meta while consolidating data in Salesforce.

## How Fingerprint Uses Spotlight: Five-Stage ABM Model

- Stage 1 -- Unaware: Accounts with fewer than three LinkedIn impressions.
- Stage 2 -- Engage: Accounts reaching three impressions or three clicks threshold.
- Stage 3 -- Consideration: Higher engagement including multiple clicks and site visits.
- Stage 4 -- Capture Demand: Multiple clicks, form submissions, webinar attendance, and key page visits.
- Stage 5 -- Retargeting: At least one form submission within the previous 90 days.

## The Impact

## Cleaner Audiences, Better Spend

Eliminated wasteful spending on unresponsive accounts and identified effective ad strategies.

## A Real ABM Flow

Established stage-based messaging model with precise audience targeting.

## True Engagement

Gained comprehensive visibility into account engagement patterns and response metrics.

"Spotlight has saved us hours of work cleaning up data and building audiences. Plus, in just three months, we uncovered millions of dollars in opportunities across platforms like Facebook, LinkedIn, and Reddit that we couldn't visualize before."

-- Alexander Goodwin, Senior Demand Generation Manager, Fingerprint

## Results

Fingerprint transitioned from guessing to data-driven marketing, discovering millions in hidden opportunities while optimizing ad strategy across multiple platforms.

## More Customer Stories