---
title: "Episode 1: Godard Abel, Manny Medina, and Mark Organ | B2B Category Creators Podcast"
url: https://metadata.io/resources/podcasts/b2b-category-creators/episode-1-godard-abel-manny-medina-and-mark-organ
description: "Godard Abel (Founder, G2), Manny Medina (Founder, Outreach), and Mark Organ (Founder, Eloqua) discuss customer-defined categories, differentiation, and competition on the B2B Category Creators podcast."
source: metadata.io
---

Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and Sales Engagement! Panelists for this episode include:

- Godard Abel – Founder of G2, and creator of “CPQ” and “Cash to Quote” categories”
- Mark Organ – Founder of Eloqua, and creator of the “Marketing Automation” category
- Manuel Medina – Founder of Outreach.io and creator of the “Sales Engagement” category

## Or watch the video

You’ll walk away from this episode knowing…

- Why your customers are actually the ones who define your category
- Why you need to be different in every way possible, and…
- Why strong competition is one of your best assets

**BONUS!**

You’ll also learn about Manny’s first meeting with a major analyst firm, Godard’s run-in with the law, and Mark’s first run at entrepreneurship.