---
title: "Episode 10: Kris Rudeegraap and Amitabh Sinha | B2B Category Creators Podcast"
url: https://metadata.io/resources/podcasts/b2b-category-creators/episode-10-kris-rudeegraap-and-amitabh-sinha
description: "Kris Rudeegraap (CEO, Sendoso) and Amitabh Sinha (CEO, Workspot) discuss day-one category focus, pitching to investors, and measuring category success on the B2B Category Creators podcast."
source: metadata.io
---

In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift-giving categories.

**Panelists for this episode include:**

- Kris Rudeegraap, CEO, Sendoso and one of the pioneers in creating the corporate gifting / direct mail automation categories
- Amitabh Sinha, CEO, Workspot, and one of the pioneers in the remote desktop category

## Or watch the video

**You’ll walk away from this episode with an understanding of:**

- The benefits of focusing on category creation from day one
- How to pitch a new category to investors by using an anchor or proxy
- The different metrics for measuring the success of a newly created category

**BONUS!**

Kris tells us why he decided to travel to 30 different countries while founding Sendoso.