---
title: "Episode 3: Dave Gerhardt and Guillaume Cabane | B2B Category Creators Podcast"
url: https://metadata.io/resources/podcasts/b2b-category-creators/episode-3-dave-gerhardt-and-guillaume-cabane
description: "Dave Gerhardt (Founder, DGMG) and Guillaume Cabane (Growth Advisor) discuss conversational marketing, brand-data synergy, and audience-first strategy on the B2B Category Creators podcast."
source: metadata.io
---

In our third episode, Gil has another fascinating category creation discussion with two of the marketers responsible for Drift’s category domination. Panelists for this episode include:

- Dave Gerhardt, Founder of DGMG and Instrumental in creating the Conversational Marketing category
- Guillaume Cabane, Growth Advisor to startups and instrumental in creating the CDP Category

## Or watch the video

You’ll walk away from this episode with an understanding of:

- How the combination of a strong focus on brand and creativity, plus deep technical and data expertise was the golden marketing combination during Drift’s rise The importance of building an audience for your product before you ever try to sell anything Why marketing based on a feature chart is a losing proposition

- How the combination of a strong focus on brand and creativity, plus deep technical and data expertise was the golden marketing combination during Drift’s rise
- The importance of building an audience for your product before you ever try to sell anything
- Why marketing based on a feature chart is a losing proposition

**BONUS!**

Find out why Guillaume has spent over 18 months sleeping in a tent and how Dave got through the worst stomach bug of his life the night before a huge New York Times feature article interview with his CEO!