--- title: "B2B Category Creators Podcast" url: https://metadata.io/resources/podcasts/b2b-category-creators/ description: "Browse B2B Category Creators podcast episodes on building and scaling B2B categories." source: metadata.io --- # B2B Category Creators episode archive. A migration-safe series index for founder and marketing leader conversations on category creation. ## All episodes Every episode in the B2B Category Creators series. [All podcasts](https://metadata.io/resources/podcasts/) ### Episode 1: Godard Abel, Manny Medina, and Mark Organ Godard Abel (Founder, G2), Manny Medina (Founder, Outreach), and Mark Organ (Founder, Eloqua) discuss customer-defined categories, differentiation, and competition on the B2B Category Creators podcast. ### Episode 10: Kris Rudeegraap and Amitabh Sinha Kris Rudeegraap (CEO, Sendoso) and Amitabh Sinha (CEO, Workspot) discuss day-one category focus, pitching to investors, and measuring category success on the B2B Category Creators podcast. ### Episode 11: Kyle York and Tom Wentworth Kyle York (CEO, York IE) and Tom Wentworth (CMO, Recorded Future) discuss market models, branding, and technical founder challenges on the B2B Category Creators podcast. ### Episode 12: Sahil Mansuri and Kamal Ahluwalia Sahil Mansuri (CEO, Bravado) and Kamal Ahluwalia (CEO, Eightfold) discuss category creation timelines, brand perception, and why startups fail on the B2B Category Creators podcast. ### Episode 13: Shawn Riegsecker and Robb Henshaw Shawn Riegsecker (CEO, Centro) and Robb Henshaw (CMO, Cameyo) discuss category creation frameworks, customer primacy, and leadership quality on the B2B Category Creators podcast. ### Episode 14: Brendan Kamm and David Cherrie Brendan Kamm (CEO, Thnks) and David Cherrie (CEO, Arcade) discuss customer feedback, internal metrics, and using your own product on the B2B Category Creators podcast. ### Episode 15: Alex Collmer and Melissa Wong Alex Collmer (CEO, VidMob) and Melissa Wong (CEO, Retail Zipline) discuss embracing mistakes, first hires, and risk-averse entrepreneurship on the B2B Category Creators podcast. ### Episode 16: Daniel Barber and Andy Raskin Daniel Barber (CEO, DataGrail) and Andy Raskin (Strategic Narrative Consultant) discuss storytelling, solution-focused positioning, and team alignment on the B2B Category Creators podcast. ### Episode 17: Todd Olson and Andrew Waitman Todd Olson (CEO, Pendo) and Andrew Waitman (CEO, Assent Compliance) discuss TAM calculation, engineering investment, and content strategy on the B2B Category Creators podcast. ### Episode 18: Kyle Lacy and Max Altschuler Kyle Lacy (CMO, Lessonly) and Max Altschuler (VP Sales Engagement, Outreach) discuss category naming, analyst relationships, and job title growth as validation on the B2B Category Creators podcast. ### Episode 19: Paul Sebastien and Dan Frohnen Paul Sebastien (CMO, Offensive Security) and Dan Frohnen (CMO, Upkeep) discuss word-of-mouth marketing, startup playbooks, and competitive dynamics on the B2B Category Creators podcast. ### Episode 2: Ilya Volodarsky and Nicolas Vandenberghe Ilya Volodarsky (President, Segment) and Nicolas Vandenberghe (CEO, Chili Piper) discuss CDP creation, category naming, and infusing humanity into business on the B2B Category Creators podcast. ### Episode 20: Macario Namie and Bryan Goodwin Macario Namie (CMO, ASAPP) and Bryan Goodwin (President, TorchPro) discuss customer research, thought leadership, and fundraising realities on the B2B Category Creators podcast. ### Episode 21: Shari Johnston, Lauren Goldstein, and Cristina Saunders The founding members of Women in Revenue discuss community-driven talent acquisition, inclusive hiring practices, and employee engagement on the B2B Category Creators podcast. ### Episode 22: Sydney Sloan and Latane Conant Sydney Sloan (CMO, SalesLoft) and Latane Conant (CMO, 6Sense) discuss review sites, customer experience obsession, and sales-marketing KPI alignment on the B2B Category Creators podcast. ### Episode 23: Rhonda Walker and Doug Camplejohn Rhonda Walker (CMO, ITRenew) and Doug Camplejohn (CEO, Airspeed) discuss market research, innovation, and balancing aspirational vs transactional thinking on the B2B Category Creators podcast. ### Episode 24: Mike Zani and Allyson Havener Mike Zani (CEO, The Predictive Index) and Allyson Havener (VP Marketing, TrustRadius) discuss category creation as branding, customer advocacy, and organizational culture on the B2B Category Creators podcast. ### Episode 25: Rami Essaid and Melanie Fellay Rami Essaid (CEO, Finmark) and Melanie Fellay (CEO, Spekit) discuss VP Marketing hiring, review sites, and early SEO investment on the B2B Category Creators podcast. ### Episode 26: Alex Poulos and Meagen Eisenberg Alex Poulos (VP Marketing, Securiti) and Meagen Eisenberg (CMO, TripActions) discuss value propositions, content quality, and separate domain strategy on the B2B Category Creators podcast. ### Episode 27: David Spitz and Armando Biondi David Spitz (CMO, Egnyte) and Armando Biondi (CEO, Breadcrumbs.io) discuss team composition, product innovation, and category creation strategy on the B2B Category Creators podcast. ### Episode 28: Lars Nilsson and Mikita Mikado Lars Nilsson (VP Sales Dev, Snowflake) and Mikita Mikado (CEO, PandaDoc) discuss team alignment, customer-centric development, and support networks on the B2B Category Creators podcast. ### Episode 29: Jascha Kaykas-Wolff and Erich Ziegler Jascha Kaykas-Wolff (President, Lytics) and Erich Ziegler (CMO, CircleCI) discuss vision, data-driven decisions, and analyst relationship building on the B2B Category Creators podcast. ### Episode 3: Dave Gerhardt and Guillaume Cabane Dave Gerhardt (Founder, DGMG) and Guillaume Cabane (Growth Advisor) discuss conversational marketing, brand-data synergy, and audience-first strategy on the B2B Category Creators podcast. ### Episode 30: Kevin Maney Kevin Maney, author of Play Bigger and Partner at Category Design Advisors, discusses category creation fundamentals, the 6-10 concept, and first-mover myths on the B2B Category Creators podcast. ### Episode 31: Jack Mardack and Mariano Suarez-Battan Jack Mardack (Cofounder, Oyster) and Mariano Suarez-Battan (CEO, Mural) discuss content strategy, strategic narratives, and persona-based use cases on the B2B Category Creators podcast. ### Episode 32: Garin Hess and Lars Gronnegaard Garin Hess (CEO, Consensus) and Lars Gronnegaard (CEO, Dreamdata) discuss competition in category creation, compounding effects, and analyst relationships on the B2B Category Creators podcast. ### Episode 33: Edward Chiu and Dominique Levin Edward Chiu (CEO, Catalyst Software) and Dominique Levin (CEO, Winning by Design) discuss community building, go-to-market engineering, and brand positioning on the B2B Category Creators podcast. ### Episode 34: Vinay Bhagat and Jeff Ernst Vinay Bhagat (CEO, TrustRadius) and Jeff Ernst (CEO, SlapFive) discuss fundraising, customer feedback, and educational content for category creation on the B2B Category Creators podcast. ### Episode 35: Anna Fisher and Garrett Mehrguth Anna Fisher (CMO, Spiff) and Garrett Mehrguth (CEO, Directive) discuss SQL-focused marketing, review site strategy, and analyst relationships on the B2B Category Creators podcast. ### Episode 36: Wayne McCulloch and Howard Ting Wayne McCulloch (CCO, WalkMe) and Howard Ting (CEO, Cyberhaven) discuss anchoring categories, leadership humility, and long-term strategy on the B2B Category Creators podcast. ### Episode 37: Josh Lowman Josh Lowman, Founder of Gold Front, discusses category creator archetypes, strategic narratives, and the intersection of brand promise and innovation on the B2B Category Creators podcast. ### Episode 4: David Cancel and Henry Schuck David Cancel (CEO, Drift) and Henry Schuck (CEO, ZoomInfo) discuss category creation, entrepreneurial mindset, and operational excellence on the B2B Category Creators podcast. ### Episode 5: Elissa Fink and Udi Ledergor Elissa Fink (former CMO, Tableau) and Udi Ledergor (CMO, Gong) discuss business analytics, revenue intelligence, and category creation lessons on the B2B Category Creators podcast. ### Episode 6: Nick Mehta, Mike Volpe, and Michel Feaster Nick Mehta (CEO, Gainsight), Mike Volpe (former CMO, HubSpot), and Michel Feaster (CEO, Usermind) discuss market validation, evangelism, and customer success as a category on the B2B Category Creators podcast. ### Episode 7: Dee Anna McPherson and Joe Chernov Dee Anna McPherson (CMO, Invoca) and Joe Chernov (CMO, Pendo) discuss community-led growth, analyst relations tactics, and lessons from failed category creation initiatives on the B2B Category Creators podcast. ### Episode 8: Mickey Alon and James McDermott Mickey Alon (CTO, Gainsight PX) and James McDermott (CEO, Lytics) discuss category disruption vs creation, company longevity, and investor relations on the B2B Category Creators podcast. ### Episode 9: Dan O'Connell and Keith Messick Dan O'Connell (CRO, Dialpad) and Keith Messick (SVP Marketing, LaunchDarkly) discuss startup risk-taking, VC advice, and forecasting on the B2B Category Creators podcast.