--- title: "Demand Gen U Podcast" url: https://metadata.io/resources/podcasts/demand-gen-u/ description: "Browse Demand Gen U podcast episodes on demand generation strategy, tactics, and execution." source: metadata.io --- # Demand Gen U episode archive. A migration-safe series index for demand generation episodes covering paid media, positioning, events, budgeting, and marketing operations. ## All episodes Every episode in the Demand Gen U series. ### Are Analyst Relations Worth It? Our Forrester Wave Experience Jason Widup and Alex Virden discuss whether analyst relations are worth the investment, Metadata's Forrester Wave experience, and alternative brand-building strategies. ### Kaylee Edmondson Talks Influencer Marketing Strategies for B2B Brands Kaylee Edmondson, Advisor at Chili Piper and Director of Demand Gen at Brightwheel, shares B2B influencer marketing strategies and attribution approaches. ### B2B Marketing Trends for the Rest of 2022 Mark Huber and Silvio Perez explore B2B marketing trends including awareness-based advertising, free trial promotion challenges, and the rise of authentic content. ### Breaking Down the Data from Our 2022 B2B Paid Social Benchmark Report Jason Widup and Silvio Perez break down insights from Metadata's 2022 B2B Paid Social Benchmark Report, covering long-form copy, organic-to-paid translation, and LinkedIn Conversation Ads. ### Building a Marketing Team at a High-Growth Startup Mark Huber and Jason Widup share lessons from building Metadata's marketing team, covering team structure, hiring above your level, and contractor vs. employee decisions. ### Buying Martech in 2022 and Beyond Kevin Young, Senior Director of Sales at Metadata, discusses how B2B marketers should approach buying martech during economic downturns with transparency and authenticity. ### Buying Software Is Broken (and What You Can Do To Fix It) Sam Senior, Co-founder and CEO of TestBox, joins Mark Huber to discuss why B2B software purchasing is broken and how sellers can adapt to modern buyer expectations. ### How to Nail Your Campaign Audience Targeting Jason Widup and Mark Huber discuss why targeting quality matters more than creative quality, how to define your ICP, and how to align with sales on audience strategy. ### Capturing Demand vs. Creating Demand: What Should You Focus On? Mark Huber and Jason Widup discuss the differences between demand capture and creation strategies, establishing a point of view, and using paid social strategically. ### How to Build a Customer Advisory Board At Your Company Mark Huber and Justin Simon share how to establish and manage a customer advisory board, covering representative sampling, relationship building, and mutual benefit. ### How to Create Demand with Existing Customers Jason Widup and Mark Huber discuss customer marketing strategies, including customer advisory boards, balanced measurement, and net retention rate focus. ### Taking Advantage of Dark Social and the Dark Funnel Jason Widup and Mark Huber explore dark social and the dark funnel, including word-of-mouth amplification, community investment, and measurement strategies. ### What Really Happens on the Day of a Virtual Event Jason Widup and Mark Huber share behind-the-scenes stories from Metadata's virtual event DEMAND, covering technical challenges, authenticity, and attendee experience. ### What Good Demand Gen Will Look Like in 2022 Jason Widup and Mark Huber discuss what demand generation should look like in 2022, including planting seeds early, moving beyond demo-focused ads, and brand strength. ### How to Create a Demand Model to Hit Your Revenue Targets Jason Widup and Mark Huber discuss building demand models that connect leads to revenue, covering conservative goal-setting, sales relationships, and historical data. ### The State of Display Advertising Mark Huber and Silvio Perez discuss display advertising relevance, transparency in display solutions, ICP targeting strategies, and personalized creative approaches. ### Marketing at a Big Enterprise vs. a High Growth Startup Jason Widup shares his experience transitioning from enterprise to startup marketing, covering execution speed, team transparency, and sales-marketing alignment. ### The Experimentation Framework Every Marketer Should Know Learn about Metadata's experimentation framework including the I.C.E. methodology, why safe brainstorming matters, and how to capture and apply learnings. ### Holly Chen Shares What to Do in the First 90 Days of a New Job Holly Chen, VP of Marketing at Mosaic, shares her framework for the first 90 days in a new marketing leadership role, including expectation alignment and quick wins. ### How to Get More From Your Google Ads Campaigns Silvio Perez delivers a Google Ads masterclass covering campaign planning, common mistakes, ad testing strategies, and upcoming Google changes for B2B marketers. ### Growing Your Company LinkedIn Page to Over 10K Followers Mark Huber and Justin Simon share how to transform your LinkedIn company page strategy with two-way engagement, helpful content, and focused platform investment. ### Hiring Our Marketing Team: The Good, the Bad, and the Ugly Jason Widup and Mark Huber share the real story of building Metadata's marketing team, covering branding for recruitment, looking beyond resumes, and structured hiring. ### Top Interview Questions to Ask Demand Gen Candidates Mark Huber and Jason Widup share seven essential interview questions for hiring demand generation managers, covering optimization mindset and balanced thinking. ### Devin Reed Shows You How To Use LinkedIn as a Publishing Platform Devin Reed, CEO of The Reeder, shares strategies for using LinkedIn as a publishing platform, building trust before promoting, and the 3 E's framework. ### How to Earn the Trust of Your CEO Jason Widup and Gil Allouche discuss the marketing-CEO relationship, why marketing leaders last only 18 months on average, and how to build trust through honesty. ### How B2B Marketers Can Still Win in a Down Economy Mark Huber and Jason Widup share strategies for B2B marketers navigating economic downturns, covering composure, empathetic messaging, and honoring commitments. ### 6 Marketing Myths You Need to Forget Jason Widup and Mark Huber debunk six marketing myths including B2B formality, technology-first thinking, and the gated vs. ungated content debate. ### Strategies To Maximize Your Advertising Budget This Week Jason Widup and Silvio Perez share strategies for maximizing ad spend during budget cuts, finding hidden gems in ad performance, and building organic alternatives. ### Moving from MQLs to Pipeline and Revenue Jason Wells discusses how B2B marketing teams can transition from measuring MQLs to owning pipeline and revenue goals, covering demand models and leading indicators. ### Start Experimenting with Paid Ads Today Silvio Perez and Mark Huber break down paid ad experimentation strategies, the five core outcomes for experiments, and the Three A's of variable isolation. ### 20+ Things We've Learned Doing 20+ Podcast Episodes (Pt. 1) Mark Huber and Justin Simon share lessons from producing 20+ episodes, including choosing topics, batch recording, and why authenticity beats perfection. ### 20+ Things We've Learned Doing 20+ Podcast Episodes (Part 2) Mark Huber and Justin Simon share practical lessons from producing 20+ podcast episodes, covering performance tracking, promotion strategy, and authenticity. ### How To Develop Your Positioning and Messaging (And Make it Stick) Jason Widup and Mark Huber discuss how to build strong brand positioning, cross-departmental collaboration, and why you should never start with the website. ### How to Put on a Virtual Event People Actually Want to Attend Jason Widup and Mark Huber share strategies for planning, promoting, and hosting virtual events that generate genuine attendee engagement and pipeline. ### How to Get Four Months' Worth of Content From One Event Mark Huber and Justin Simon share a five-part framework for repurposing event content, including advance planning, channel selection, and content structure tips. ### Creating Demand with Original Research and Data Mark Huber, Jason Widup, and Justin Simon discuss how to create original research as a demand generation tool, including ungating content and resource planning. ### How to Shift Your Focus from Leads to Pipeline and Revenue Jason Widup and Mark Huber discuss transitioning from lead-focused metrics to pipeline and revenue, covering sales-marketing alignment and ICP definition. ### Why You Need a Strategic Narrative and How to Create One Jason Widup and Mark Huber discuss why companies need a strategic narrative, how CEO leadership is essential, and why you should start with copy before design. ### Emma Stratton Shows How to Tell a Good Company Story Emma Stratton, Founder and CEO of Punchy, shares how to balance present-day messaging with future plans, cut through competitive noise, and use emotional messaging. ### Why Traditional PR Is Dead (And What to Do Instead) Mark Huber and Justin Simon discuss why conventional PR tactics are losing effectiveness and what alternative strategies B2B companies should adopt instead. ### Welcome to Demand Gen U Jason Widup and Mark Huber introduce Demand Gen U, a podcast for demand generation and growth marketing professionals focused on practical, actionable advice. ### How to Get Started with Zero-Click Content with Amanda Natividad Amanda Natividad, VP of Marketing at SparkToro, explains zero-click content strategy, why platforms reward it, and how to build trust before linking out.