--- title: "Podcasts" url: https://metadata.io/resources/podcasts/ description: "Browse Metadata podcast episodes and series, including B2B Category Creators and Demand Gen U." source: metadata.io --- # Podcast episodes and series for B2B marketers. B2B marketing conversations on demand generation, paid media, and category creation. ## Podcast series Browse episodes by series below, or scroll for all standalone podcast content. ### B2B Category Creators Founder and marketing leader conversations on creating categories and building markets. ### Demand Gen U Demand generation lessons on paid media, events, positioning, budgeting, and marketing operations. ## Standalone podcast episodes Migrated podcast episodes outside the two series archives. ### Adjusting and Refocusing Your Marketing Strategy Demand Gen U podcast on how to adjust and refocus your marketing strategy when plans get disrupted by new priorities. ### Adam Goyette Explains Why The B2B Playbook is Broken Demand Gen U podcast with Adam Goyette, Founder of Curdis, on why the traditional B2B marketing playbook no longer works. ### Building a Successful B2B Community Demand Gen U podcast with Jason Widup and Katie Ray on how to build and grow a thriving B2B community. ### Building Your 2023 Marketing Plan Demand Gen U podcast with Mark Huber and Jason Widup on practical approaches to annual marketing planning for B2B teams. ### Category Creation: How to Build a Movement Demand Gen U podcast featuring Sydney Sloan, Nick Mehta, and Mike Volpe on category creation strategies for B2B companies. ### Changing the Narrative with Comparison Pages Demand Gen U podcast with Jason Widup and Mark Huber on using comparison pages to differentiate in competitive B2B markets. ### Creatives vs. Marketers: Can't We All Just Get Along? Demand Gen U podcast with Algert Sula on bridging the gap between creative and marketing teams in B2B. ### Experiment vs. Channel: Striking the Right Balance for Your Pipeline Demand Gen U podcast episode on balancing experimentation with channel strategy to optimize your B2B pipeline. ### Going Behind the Scenes of Creating a Category Demand Gen U podcast with Mark Huber and Jason Widup on the behind-the-scenes reality of B2B category creation. ### How Chili Piper Made the Jump From Lead Gen to Demand Gen Demand Gen U podcast with Kaylee Edmondson on how Chili Piper transitioned from lead generation to demand generation strategy. ### Internal Marketing Is Just as Important as External Marketing Why internal marketing matters as much as external campaigns. Learn how to turn every employee into a brand ambassador with weekly show-and-tells, Loom videos, and cross-team alignment. ### How to Create Laser-Focused Audiences for Your Campaigns Demand Gen U podcast on audience targeting strategies, tools, and data layering approaches for B2B campaign success. ### The Last Class of Demand Gen U... for Now The 64th and final episode of Demand Gen U podcast, recorded live in Chicago as a farewell to the series. ### Learning and Growing as a Marketing Leader Demand Gen U podcast with Mark Huber and Jason Widup on the challenges of growing as a marketing leader in B2B. ### Lessons From an Account Executive Running His Own Ad Campaigns Demand Gen U podcast episode featuring lessons learned from an account executive who took on running his own ad campaigns. ### Maximizing Demand Gen: Small Team, Smarter Tech, Bigger Results Demand Gen U podcast episode on how small marketing teams can maximize demand generation results with smarter technology and strategy. ### How We Ran a No-Meeting Experiment and Got More Done A marketing team eliminates meetings to work more efficiently. Learn how asynchronous communication with Loom and Asana helped the team get more done with less interruption. ### Prioritizing Customer Retention as a Marketing Team Demand Gen U podcast on how B2B marketing teams can shift focus from pure acquisition to customer retention strategies. ### Recession-Proof Messaging in a Down Economy Demand Gen U podcast episode on recession-proof messaging strategies for B2B marketers navigating a down economy. ### Standing Up PLG at Metadata Demand Gen U podcast on how Metadata implemented a product-led growth strategy and launched their first PLG product. ### Turning Sales Objections Into Marketing Content Demand Gen U podcast on how to transform recurring sales objections into high-intent marketing content that addresses buyer concerns. ### Year in Review: Looking Back on 2022 Demand Gen U podcast with Mark Huber and Jason Widup reflecting on Metadata marketing performance and lessons from 2022.