---
title: "Audience Strategy: Match the Audience to the Funnel Stage"
url: https://metadata.io/resources/tutorials/audience-strategy-match-the-audience-to-the-funnel-stage
description: "Map audience types (intent=top, retargeting=mid, ABM=always-on) to journey stages."
source: metadata.io
---

Map audience types (intent=top, retargeting=mid, ABM=always-on) to journey stages.