---
title: "Brand Awareness vs Lead Generation"
url: https://metadata.io/resources/tutorials/brand-awareness-vs-lead-generation
description: "This video demonstrates how Metadata.io structures and differentiates between Brand Awareness and Lead Generation campaigns, starting from the Budget Group le"
source: metadata.io
---

This video demonstrates how Metadata.io structures and differentiates between Brand Awareness and Lead Generation campaigns, starting from the Budget Group level.

## What you learn

A viewer learns that Metadata.io separates Brand Awareness and Lead Generation campaigns into distinct Budget Groups, which allows the platform to optimize for different goals (e.g., CTR/impressions vs. leads/pipeline) and report on them separately. *Why Advanced:* Strategic brand-vs-leadgen budget structuring and campaign hierarchy · _votes {'Advanced': 7}_ `Brand Awareness vs Lead Generation.mp4`