---
title: "CPL, cpMQL & Pipeline: The Metrics That Matter"
url: https://metadata.io/resources/tutorials/cpl-cpmql-and-pipeline-the-metrics-that-matter
description: "Define Cost-per-Lead, cost-per-MQL, and how they ladder up to pipeline."
source: metadata.io
---

Define Cost-per-Lead, cost-per-MQL, and how they ladder up to pipeline.