---
title: "Cross-Channel Budget Pacing & Reallocation"
url: https://metadata.io/resources/tutorials/cross-channel-budget-pacing-and-reallocation
description: "Ensure monthly budget spreads evenly; shift spend mid-flight from high-CPM to high-converting channels."
source: metadata.io
---

Ensure monthly budget spreads evenly; shift spend mid-flight from high-CPM to high-converting channels.