---
title: "Marketing Automation"
url: https://metadata.io/resources/tutorials/marketing-automation
description: "This video demonstrates how to use contact lists from a marketing automation platform to create a targeted audience for paid search campaigns in Metadata.io."
source: metadata.io
---

This video demonstrates how to use contact lists from a marketing automation platform to create a targeted audience for paid search campaigns in Metadata.io.

## What you learn

Layering a marketing automation audience onto a paid search campaign provides extreme targeting but significantly limits reach and increases CPC, requiring a large initial audience to be effective. *Why Intermediate:* Building audience from marketing automation list for paid search · _votes {'Intermediate': 7}_ `Marketing Automation.mp4`