---
title: "Multi-Touch Attribution, Explained in 90 Seconds"
url: https://metadata.io/resources/tutorials/multi-touch-attribution-explained-in-90-seconds
description: "Understand first-touch vs. last-touch vs. multi-touch vs. W-shaped, and why the \"right\" number changes per model."
source: metadata.io
---

Understand first-touch vs. last-touch vs. multi-touch vs. W-shaped, and why the "right" number changes per model.