---
title: "Native Criteria"
url: https://metadata.io/resources/tutorials/native-criteria
description: "This video demonstrates how to build an audience in Metadata.io using the native targeting criteria available within a specific ad platform, such as Facebook."
source: metadata.io
---

This video demonstrates how to build an audience in Metadata.io using the native targeting criteria available within a specific ad platform, such as Facebook.

## What you learn

A viewer learns how to create a B2B audience using familiar, native ad platform criteria like job title, interests, and age range directly within the Metadata.io interface. *Why Intermediate:* Building audience with native platform targeting criteria · _votes {'Intermediate': 7}_ `Native Criteria.mp4`