---
title: "The Account Journey: ABM vs. Traditional Lead Gen"
url: https://metadata.io/resources/tutorials/the-account-journey-abm-vs-traditional-lead-gen
description: "Shift from counting leads to tracking accounts through Reached→Engaged→Converted→Qualified→Influenced→Won."
source: metadata.io
---

Shift from counting leads to tracking accounts through Reached→Engaged→Converted→Qualified→Influenced→Won.